Marketing Highlights

MINI's Jim McDowell explains why bigger Isn't necessarily better and why 'Premium' is the new 'Luxury'.

On day one of Disrupt San Francisco 2011, Leena Rao interviews Andrew Stalbow about the merchandising of Angry birds and the growth prospects it has.

In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares his views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.

Nina DiSesa talks about how we know whether advertising works. She talks about testing different type of commercials and brands.

Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.

Hattie shows us how and effective sales and marketing effort makes your business succeed

Hattie tells us how Sohrab Vossoughi creates new products for clients.

The marketers dilemma: customers or shareholders value?

Copywriting expert John Carlton shows how to write bullet phrases to sell your product or service. This is point 12 of his Simple Writing System.

Simon Middleton, the Brand Strategy Guru, author of Build A Brand In 30 Days, explains what a brand is and what a brand isn't. Brand isn't logo or marketing, says Simon. Brand is a set of meanings held in the heads and hearts of your audiences.

Nina DiSesa explains what effective advertising is. She also talks about how to measure the effectiveness of advertising.