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MINI's Jim McDowell explains why bigger Isn't necessarily better and why 'Premium' is the new 'Luxury'.
1:44
Rating:0
Views: 564
Added More than a year ago
On day one of Disrupt San Francisco 2011, Leena Rao interviews Andrew Stalbow about the merchandising of Angry birds and the growth prospects it has.
5:24
Rating:0
Views: 1,694
Added 4 months ago
In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares his views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.
2:48
Rating:4.8
Views: 52,973
Added More than a year ago
Nina DiSesa talks about how we know whether advertising works. She talks about testing different type of commercials and brands.
2:10
Rating:3
Views: 16,896
Added More than a year ago
Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.
3:00
Rating:4.5
Views: 4,095
Added More than a year ago
Hattie shows us how and effective sales and marketing effort makes your business succeed
1:46
By: Hattie
Rating:4
Views: 14,032
Added More than a year ago
Learn how to build a brand that offers a 360 degrees experience to your customers.
9:36
Rating:0
Views: 1,246
Added More than a year ago
Hattie tells us how Sohrab Vossoughi creates new products for clients.
1:20
By: Hattie
Rating:1
Views: 25,872
Added More than a year ago
The marketers dilemma: customers or shareholders value?
2:17
Rating:0
Views: 2,092
Added More than a year ago
Copywriting expert John Carlton shows how to write bullet phrases to sell your product or service. This is point 12 of his Simple Writing System.
2:55
Rating:0
Views: 5,277
Added More than a year ago
Understand how a brand can either command higher price or better margins, changing the perceptions of the final product.
11:02
Rating:0
Views: 7,584
Added More than a year ago
Carmine Gallo, author of The Power of Foursquare," explains how every kind of business can use this social media tool to get more customers through the door.
18:45
By: BNET
Rating:0
Views: 7,243
Added 3 months ago
Simon Middleton, the Brand Strategy Guru, author of Build A Brand In 30 Days, explains what a brand is and what a brand isn't. Brand isn't logo or marketing, says Simon. Brand is a set of meanings held in the heads and hearts of your audiences.
2:55
Rating:2.5
Views: 18,002
Added More than a year ago
Forget Kate Moss. These super-thin models and ad campaigns are taking the concept of thin to a new level. BNET Blogger Jim Edwards uncovers some of the most shocking ad campaigns.
23:20
By: BNET
Rating:0
Views: 5,079
Added 4 months ago
Nina DiSesa explains what effective advertising is. She also talks about how to measure the effectiveness of advertising.
1:30
Rating:3
Views: 73,048
Added More than a year ago
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