Marketing Highlights

Apple anticipates where the market will be heading, as opposed to simply reacting to where the market is already going.

The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment.

Cambridge Who's Who is excited to announce the launch of a new video learning series entitled the "Cambridge Who's Who Professional Development Series." Filled with practical tips and strategies, this innovative educational tool is for anyone who seeks career enhancement and/or business growth.

Learn how to gain profitable leads to your business.

The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment. In this segment she talks about FaceConnector as a linking product for Facebook and direct marketing.

Alexis Maybank explains the business psychology behind Gilt Groupe's 36-hour sale.

In Chapter 8 of 11 brand marketer and Austin on-air radio personality Randall Metting shares what he learned about jetsetter culture working in luxury brand advertising. Working at Dupont Publishing, Metting adapts traditional advertising approaches to connect with a wealthy clientele living a jetsetter lifestyle. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.

MINI's Jim McDowell explains why bigger Isn't necessarily better and why 'Premium' is the new 'Luxury'.

On day one of Disrupt San Francisco 2011, Leena Rao interviews Andrew Stalbow about the merchandising of Angry birds and the growth prospects it has.

In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares his views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.

Nina DiSesa talks about how we know whether advertising works. She talks about testing different type of commercials and brands.

Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.

Hattie shows us how and effective sales and marketing effort makes your business succeed