Marketing Highlights

Nina Di Sesa explains how do we know advertising works

Learn how to understand who your key accounts really are.

Hattie shows us how and effective sales and marketing effort makes your business succeed

Learn about the value of goodwill in Modern Economies, the valuation of intangible assets in quoted companies.

Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.

Learn how to discover new market value with market mapping.

Your personal and professional success depends on the quality of your relationships with others. That's where Relationship Economics comes into play. Relationship Economics isn't about networking. It's about learning how to invest in people for an extraordinary return. It's about understanding relationship currency, accumulating reputation capital and building professional net worth. It's about learning the art and science of relationships.

Copywriting expert John Carlton explains how at times it is enough to just close the sale.

Hattie tells us how Sohrab Vossoughi creates new products for clients.

The marketers dilemma: customers or shareholders value?

Copywriting expert John Carlton shows how to write bullet phrases to sell your product or service. This is point 12 of his Simple Writing System.To learn more go to www.SimpleWritingSystem.com.

Stand out from the crowd to help grow your business

Learn how to sell soap watching this creative viral marketing video

Learn more about the buzz word Web 2.0 in this instructional video.

great ways for making money in myspace and other social networks