Marketing Highlights

David Yermack explains how Michele Obama's choice in fashion drives up the price of the fashion items she wears and brings huge profits to the respective fashion houses.

Zorianna Kit talks to Dan Meyerov from OnlyBusiness.com about providing small businesses with access online marketing.

Mike Agerbo shows Joanne how to promote her business on the web. He shows her how to use Google Places in order to list, classify and categorize her business to improve her online presence, and how to utilize Groupon to draw in more people.

In Chapter 11 of 15 in his 2011 Capture Your Flag interview, Ramsey Pryor answers "How is Launching a Product at IBM Different Than Doing So at a Startup?" Pryor shares how magnitude affects several dimensions of a global corporate product launch, including analyst relations, sales training, and customer feedback processes. Pryor details the systems and structural benefits of the IBM 100-year history launching products. Pryor is currently a product management executive at IBM.

BNET talks to Matt Hill CEO of Shopit about socializing ecommerce.

In Chapter 13 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details the attributes that help large companies launch new market strategies. McNab cites courage - a willingness to take risk - and building an underlying culture to motivate behavior.

In Chapter 11 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, IndieGoGo co-founder and entrepreneur Slava Rubin discusses how to create a message that customers believe from the product experience. With his company IndieGoGo, it is "Anyone in the world can create a campaign to raise more money from more people faster." This online message transcends into the physical experience customers have creating and conducting campaigns. Rubin is co-founder and CEO of IndieGoGo.com

How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential.

In Chapter 8 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how to assess trust and establish trustworthiness in business relationships. He highlights four key areas of assessing trust using four types of action: reliability, expertise, presence, and sincerity. He provides an example of how this framework operates by drawing on his experience working at Cisco.

In Chapter 6 of 15, creative director and experience marketer Jason Anello highlights what makes a brand relevant. Thinking of a brand as a person, complete with personality, is an approach Anello uses to communicate his point. It is about maintaining genuine, consistent behavior while also embracing and adapting to cultural change as time lapses. He points out that it is less about full immersion into a trend than it is about recognizing new ways for brand - consumer communication.

Zorianna Kit talks to Stacie Krajchir about being PR for small businesses.

Find out how the VW Beetle 2011 is being marketed on its emotional value and the two engine options on offer.

In Chapter 11 of 12 of his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how fear and knowledge gaps limit brand marketer ability to connect with influencers and tastemakers. Additionally, short-term timelines - predicated by Wall Street quarterly earnings pressures - causes breakdowns in longer-term influencer community connection.