Marketing Highlights

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content, says Geoff Ramsey, CEO and co-founder of eMarketer. In this interview with Beet.TV, he states: "Marketers need to be in the content business." We spoke with him about the opportunities and challenges around online video content creation in our studio yesterday.

A growing number of retailers regularly offer free products and services. But research shows most consumers open their wallets after receiving a freebie. Jill Schlesinger reports.

In Chapter 4 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab defines customer advocacy and details its marketing strategy impact. The power of a customer reference can be an indispensable marketing tool. Creating a culture of customer advocacy, where customers take a stand for a company and its product, can be a tremendous strategic asset for a company.

The Impact of Social on Your Media Plan Social Media Planning on Facebook with Buddy Media chairman and CEO Michael Lazerow. This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning.

What were these companies thinking when they cursed their products with these names?

In Chapter 7 of 15 of his 2010 Capture Your Flag interview with host Erik Michielsen, creative director, and experience marketer Jason Anello shares why geo-positioning - or geo-location - transforms marketing campaign potential. GPS-enabled mobile devices take digital concepts to physical locations and open new opportunities for both physical (e.g. Gap) and virtual (e.g. AOL) brands to engage their audiences and customers.

TV Host and business guru Donny Deutsch discusses how individuals brand themselves in the digital age.

Branding guru Jim Stengel discusses why Super Bowl advertising is vital for companies looking to establish their brand.

Tor Myhren, President of Grey New York, talks about his experience in the advertising industry and the nature of creativity.

Richard Kirshenbaum discusses his career in advertising and how the industry is changing.

Forever 21 ad

¿No tienes ni idea de cómo hacer un buen presupuesto? María Inés Ferré te da unos consejos excelentes para que aprendas a manejar mejor tus finanzas.

Online video advertising is on pace to grow a whopping 52% in ad dollars this year to surpass $2 billion in ad spend, eMarketer recently reported. On the heels of that news, Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, talked to the New Media Minute about best practices in working with brands in online video to drive marketing ROI, deliver on the brand's creative vision, and capitalize on Web storytelling.