Marketing Highlights

The role of the older adult in society has changed dramatically since World War II. Mary Furlong, a leading authority on the baby boom generation, speaks about how socially and consumer-conscious companies understand the real needs of this growing and changing market.Furlong has appeared on CBS, PBS, NPR and NBC and has been featured in The New York Times, USA Today, Fortune, and People.

Nina DiSesa explains what effective advertising is. She also talks about how to measure the effectiveness of advertising.

From Tony the Tiger to the Michelin Man and Pillsbury Doughboy, Martha Teichner takes a look at the history of some of the world's most memorable - and sometimes beloved - advertising icons.

John Legend, singer and songwriter, explains how to retain your credibility while doing commercials. He explains his choices on doing a commercial for a certain brand.

Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of marketing will change as technology evolves.

Social media expert Mike Germano shares why setting client expectations is fundamental working with brands and larger advertising agencies. Germano's business is often the digital agency on a project, working through an "agency of record" who owns the brand marketer relationship. Germano shares what he has learned creating digital media and social media campaigns and how he has managed client expectations doing so. Germano is co-founder and president of Carrot Creative.

Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.

In Chapter 7 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how Speech Act language philosophy impacts customer service strategy. He highlights how coaching teams to engage, listen and make a promise to customers enables a customer service strategy. The Speech Act commitment philosophy empowers the customer as much as it does the line staff - the service technicians - working to deliver value on the ground.

Enzo F. Cesario interviews Bill Platt, owner of The Phantom Writers and discusses how an article marketing strategy helps online businesses drive traffic to their websites

Gibby Miller is the founder of MakeOutClub.com, a site credited with being the web's first social network; it is an online gathering place for fans of indie and punk music. With over 200 new users signing up every day, Miller discusses how to keep a niche community, as well as the importance of grassroots advertising.

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