Marketing Highlights

In Chapter 5 of 17, entrepreneur, innovator and Moo.com founder Richard Moross uses Seth Godin's phrase "Be Remarkable" to unify his company, Moo, around a common goal. Moross references Tiffany and Apple as inspirations behind why innovative product packaging creates winning consumer experiences and lasting brand stories. Moross frames this approach as shipping product that takes into account sympathy for the surrounding box. Innovator & Entrepreneur Richard Moross Chapter 5

Learn about brand control and the managing of organizational identity.

Anne Freedman once had a client say, "I'd rather have to eat glass than have to stand up in front of a group". With so much fear of public speaking, Anne's company, Speak Out, INC. helps people own the room when it’s time to stand up.

The marketers dilemma: customers or shareholders value?

Everyone is using social media tools now, knowing that Twitter and Facebook exist is not enough. The differencMe maker will be good ideas!

Learn how to use tested marketing methods to generate more leads than you ever thought was possible, convert them into loyal clients who stay with you for life and create a money-machine that keeps producing income while you sleep.

In Chapter 5 of 15, creative director, and experience marketer Jason Anello shares how context helps pitch an experiential marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is vaguer. Establishing a contextual framework helps to close the gap between what his client knows about what exists and what it can expect from something new and untested.