Marketing Highlights

At the Freemium Summit in San Francisco, Box.net CEO Aaron Levie discusses the benefits of "freemium," including faster traction, increased customer retention and better products. Freemium is a business model that works by offering basic Web services for free, while charging for advanced features.

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In Chapter 8 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich defines what it means to check-in using social media such as Foursquare and the resulting art behind the check-in experience. Giegerich ties both product and personal branding to the check-in experience and how location-specific or brand-specific check-ins help define a person over time.

In Chapter 9 of 15 of his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why social media communication has created a need to unite marketing and customer service business units. Anello suggests the traditional model keeping the two groups separate is outdated and needs to change, especially given how customer service client engagement continues to increase as new technology becomes available.

brandsplat.com Enzo F. Cesario (Brandsplat COO) shares his opinions on YouTube's redesign, Burger King, Gap and Victoria's Secret.

Learn about the New Marketing Mix which includes: Product, price, place, promotion, process, people, Physical evidence

Learn about the importance of networking and social connections in the business world.

Bill Tancer studies online behavior for a living. In his book "Click" he reveals how understanding user habits can help businesses market their products better, and predict future trends. Who would have thought that predicting the next American Idol could be an exact science?

Paid Advertising (Press Releases / Pay Per Click - PPC Search Engine Marketing) is Pillar #5 of the 13 Pillars of Internet Marketing (this is part 2 of the video).

Learn how to sell soap watching this creative viral marketing video

Brandsplat's Enzo F. Cesario (Brandsplat COO) shares his opinions on Facebook - the movie, Cold Stone Creamery, and Lynda.com