Marketing Highlights

In this digital age, there are still plenty of reasons to create printed materials for your business. Learn how you can have professional brochures at an affordable cost.

Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory. Earlier this month, the company raised a new investment round of $9 million. Veteran digital media executive Dave Morgan is the founder and CEO of the New York-based start-up. We spoke with him recently at our studio.

Richard covers 5 mistakes when creating ads and 5 helpful tips to make sure your ads are designed to be effective.

Vince Thompson talks to Alec Andronikov about how he revolutionizing mobile advertising.

Neale Martin, author and futurist, talks about the importance of knowing what customers think.

James Wedmore discusses all of his tools and tricks for getting high-end clientèle to pay premium prices for his services. As a mobile bartend business owner, it is ALL about marketing.

Richard Kirshenbaum discusses his career in advertising and how the industry is changing.

International Business Consultants Andrew Sokol and Ike Krieger provide you with a few priceless sentences that you can use in your elevator speech.