Web Highlights

Mike is joined by Darren Barefoot, blogging expert and author of Friends with Benefits to the show to talk about the many benefits that blogging can have on your business, and some helpful pointers for you to get started.

Erick Schonfeld meets Bullpen Capital's Duncan Davidson at Techcrunch Tokyo 2011 to talk about why venture capital is being disrupted.

Disrupt San Fransisco 2011 winners, Shaker, talk to MG Siegler and Jason Kincaid about their company and the social platform.

Gary Vaynerchuk talks about the social media bubble and explains why it is going to burst.

Edward G. Muzio discusses e-mails and the danger they can cause in work communication by starting fights.

Charlie Rose interviews Jack Dorsey about the origins of Twitter.

In the Google AdWords interface you can see how many impressions and clicks your ads are getting. However, to really optimize your Google AdWords ads, you'll need to dig into the Google AdWords analytics data in the reporting center. Dave Collins digs into this data to get a good idea of how his ads are performing.

The best keywords in Google AdWords are the ones that drive traffic, that you can convert into sales. Keywords should represent what you're offering, be among popular search terms and ideally, not have so much competition that the price gets driven way up. Dave Collins explains in part three of our special Making Google AdWords Work for You video tutorial series.