Web Highlights

Gary Vaynerchuk talks about the social media bubble and explains why it is going to burst.

Edward G. Muzio discusses e-mails and the danger they can cause in work communication by starting fights.

Charlie Rose interviews Jack Dorsey about the origins of Twitter.

In the Google AdWords interface you can see how many impressions and clicks your ads are getting. However, to really optimize your Google AdWords ads, you'll need to dig into the Google AdWords analytics data in the reporting center. Dave Collins digs into this data to get a good idea of how his ads are performing.

The best keywords in Google AdWords are the ones that drive traffic, that you can convert into sales. Keywords should represent what you're offering, be among popular search terms and ideally, not have so much competition that the price gets driven way up. Dave Collins explains in part three of our special Making Google AdWords Work for You video tutorial series.

Vivia Chang, a Paid Search Consultant at Apogee Search speaks about Event Driven Paid Search and its effect on your campaigns effectiveness.

The Google AdWords keywords you choose are vital to running a successful Google AdWords campaign. Losing the keywords that aren't generating traffic and create subtle variations on the keywords that are are the keys to success in Google AdWords. Part six of our special Making Google AdWords Work for You video tutorial series.

Chris Tolles is CEO of Topix, an online local news aggregator. Tolles talks about the shortcomings that most news sources carry and gives fresh perspective on his target user base.

Creating and navigating the boundaries between advertising and content, and defining "brand journalism" in a new era of marketing message strategy. David Kiley shows examples of bad and good brand promotion on twitter and YouTube.