Web Highlights

Every social network has its own culture, etiquette and unique features. We profile the most popular social networks: Facebook, Twitter, Google+ and LinkedIn and talk about how you can use social media to your advantage.

Social media can be powerful tools for communication, but they can also impact productivity. Pierre Khawand, author of "The Accomplishing More with Less Workbook," explains the professional advantages of Google+ versus Facebook.

For nearly 30 years, Kawasaki has earned a notable reputation as a venture capitalist, entrepreneur and popular blogger.The former Apple evangelist will share his provocative insights and commonsense practices for succeeding in today's business world. In this segment he explains how the sinergy between the two Steves in Apple made Apple what it is today.

Co-created by Jak Severson, Big Shot Live is a reality show-style talent competition that airs on the Web. It gives regular people an opportunity to promote showbiz talents through one-minute videos, and gives the most popular contestants a chance to try and make it in Hollywood. Severson discusses Big Shot Live's business model and its partnership with CBS which includes promotional exposure through each of the network's 197 local TV affiliates.

As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid. Stacy Kennedy, Senior Producer for Multimedia at Bloomberg, who oversees social for Bloomberg Television, says the big publisher is putting "snack-sized" video clips on a player on Facebook so clips can be immediately consumed while driving some interested viewers to the Bloomberg site.

Sarah Lacy interviews Nora Ephron about You've Got Mail, Arianna Huffington and about the changing social media and dating at NYC Disrupt 2011.

In this edition of SellingPower, Chad Medeiros talks to Gerhardt Gschwandtner about customer engagement online.