Coaching Highlights

In Chapter 6 of 18 interaction designer and researcher Lauren Serota discusses where she finds purpose in her career. Specifically, through her social sciences background and design research, Serota finds purpose learning to make things for people. As a practicing designer, she notes product design - interaction, fashion, graphic, etc. - is about value added utility. To identify this utility, she draws upon social science experience in anthropology, sociology in qualitative marketing research.

In Chapter 7 of 18 interaction designer and researcher Lauren Serota shares why failures are more meaningful learning experiences than successes. Failure is a preparation and learning mechanism she uses to continuously improve. Serota notes the value learning how to get out of a bad place, be it a bad day or a dark life moment. She finds it more educational that simply doing something right.

E. Jean explains that people get cravings for junk food because they diet and deprive themselves, and how it is better to feast then to starve.

E. Jean gives advice on how to keep yourself trim by watching what you eat and only eating what you really love.

In Chapter 11 of 15 leadership philosopher Bijoy Goswami shares a metaphor comparing entrepreneurship to the creation of the universe. He uses his YouPlusU model to explain the process of how entrepreneurs create something out of nothing. A student of spirituality, Goswami finds this frame of reference a helpful tool working with entrepreneurs. Goswami lives in Austin, TX, where he develops models, including MRE, youPlusU, and Bootstrap, to help others live more meaningfully.

In Chapter 12 of 15 leadership philosopher Bijoy Goswami shares how essayist, programmer, and Y Combinator founder Paul Graham has inspired both him and the city of Austin. In 2008, Graham wrote an essay, "Cities and Ambition" - http://paulgraham.com/cities.html - that led to helping the city of Austin, Texas understand its personality and what makes it a unique place to live.

In Chapter 13 of 15 leadership philosopher Bijoy Goswami shares what the late author Jane Jacobs has taught him about what makes cities great. Goswami notes another influential relationship with Richard Florida and his work on cities on their lives. Jacobs talks about a city as the place where innovation happens, where new ideas are created, where new concepts are brewed. Goswami applies this in his community development work in Austin, Texas.

In Chapter 13 of 18 interaction designer and researcher Lauren Serota shares how her frog design team assisted UNICEF to further develop African mobile health - mhealth - projects. Focused on the last mile of health care in rural areas, frog helps UNICEF plan how to address the motivations of community health workers - CHWs - in context of the project design. Ultimately, frog provides visual aids to help socialize and unify pilot project participants.

In Chapter 14 of 18 interaction designer and researcher Lauren Serota shares why she places a higher value on experiences than material goods. Serota notes material goods are temporary and do not exist unless someone uses them. She focuses more on the user experience, as experiences are ultimately the end goal, not the product itself. She shares a story from working abroad in Zambia where material goods were rendered useless when lacking experience design and associated instruction.

In Chapter 15 of 18 interaction designer and researcher Lauren Serota shares why she teaches. She teaches to learn from aspiring young design professionals coming from different backgrounds and skills. Serota orchestrates the room by facilitating idea exchange and sharing, resulting in a powerful classroom learning experience. This not only inspires Serota but also informs her work at frog design. Serota is an interaction designer at frog design and a professor at the Austin Center for Design.

In Chapter 16 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares why she is drawn to practical problem solving. As someone who enjoys making things, Serota is drawn to going beyond the conceptual to physically address the issue or concern. Serota is an interaction designer at frog design and a professor at the Austin Center for Design.

In Chapter 14 of 15 in his 2011 Capture Your Flag interview, leadership philosopher Bijoy Goswami shares how the emergence, acknowledgement, and nourishment of scenes shapes a city culture, identity, and ambition. He shares influences from Jane Jacobs' "Systems of Survival" and reflects on what he learned helping to develop Austin's entrepreneur scene. He notes how scenes develop off a mix of participants, collaborators, and contributors how the mix affects scene strength.

In Chapter 15 of 15 in his 2011 Capture Your Flag interview with host Erik Michielsen, leadership philosopher Bijoy Goswami shares how narrative and storytelling can be used to promote a city and its scenes. By using time, specifically a before, a during, and an after, Bijoy constructs a journey. This narrative allows for people to locate a person or city in their own lives. He continues by using story to create an analogy for a city as a person.

In Chapter 18 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares what role objectivity plays in designing experiences. She notes her aim is less to be objective and more to consider the experience from the user's perspective. It is more about putting herself in the shoes of the various research subjects who will interact with the product or experience. Serota is an interaction designer at Frog Design.

María Marín te dice que decirte a ti misma 'te amo' es muy importante para tu autoestima, descubre por qué.