Web Highlights

For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tv. Beet.TV visited Adap.tv's Bay Area headquarters earlier this week for a chat about the challenges facing the emerging medium and how Adapt.tv is solving them.

Need to go up in a website's hierarchy? Instead of manually editing the address bar, just use Up! On today's Tekzilla Daily, Veronica shows you how to use this Chrome extension to make your website navigation a snap.

Looking for a more visual way to sift through Craigslist? CraigsEasy grabs the photos from all of your search results and displays them on a single page, making it easy to find what you're looking for. Veronica has all the details on today's Tekzilla Daily.

Earlier this month, the Direct Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites. This is an extension of DBG's current , broad-reaching syndication platform for its own stable of branded content. With the new offering, small and large publishers will be able to syndicate via DBG and split incremental revenue with DBG and the sites where the content appears.

Here on the streets of Manhattan last week, we spoke with Kara Swisher, Co-Executive Editor of All Things Digital, about her Loeb award and her definition of blogging (it's the same as reporting, she says).000a000aAsking how she gets her scoops, and there have been several lately, notably the Zynga IPO, she replied with "tasers and idle threats." Seriously speaking, she said she and her team work very hard to break news.

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent. That was the conclusion of the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month. Those steps include proof for marketers that online video buys work for publishers, advertisers and consumers; standardization of metrics, measurement and ads; and also online ad verification and fraud protection.

The term "premium online video" has often been used to refer to programming produced by Hollywood studios and programmers, but premium is now increasingly being defined by the marketer and by the viewer, said online video ad experts during the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month. The session included Jordan Bitterman, SVP of Digitas; Lisa Valentino, VP of digital sales at ESPN; and Ran Harnevo, AOL SVP.

Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising, even though those sites are still more centered on user-generated content and TV programming, respectively. As a result, many marketers aren't aware of the vast range of Web original content even on sites like AOL, Yahoo, or FunnyorDie.com, said Molly Sugarman, Director, Digital Media Innovation at Horizon Media.

Ad networks like Tremor Video aren't aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media Officer for Tremor, who was a panelist in the Beet.TV Leadership Webcast. Instead, Tremor focuses on selling reach, frequency and engagement, while premium sites sell brand adjacency, custom ideas and a permanent position to advertisers, Krebs said during a discussion on whether ad networks and exchanges potentially commoditize video ad pricing.

Can't get enough of that laughing baby? With YouTubeLoop, you can replay any YouTube video over and over, and Veronica has all the details on today's Tekzilla Daily.

TVGuide.com, a comprehensive guide to broadcast, cable, web and downloadable video, claims 23 million monthly unique users, driven in large part by an effective social strategy and original editorial content, says Christy Tanner, General Manager, in this interview with Beet.TV. This week the company expanded its social functionality with an expanded "Watchlist"

Upgraded to Firefox 4 and miss that old status bar? On today's Tekzilla Daily, Veronica shows how to use Status-4-Evar to bring that functionality back.

Tired of those boring screensavers? With Electric Sheep, you get awesome screensavers, and you get to contribute your computer's power to rendering those animations at the same time! Veronica has more on today's Tekzilla Daily.