Web Highlights

As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid. Stacy Kennedy, Senior Producer for Multimedia at Bloomberg, who oversees social for Bloomberg Television, says the big publisher is putting "snack-sized" video clips on a player on Facebook so clips can be immediately consumed while driving some interested viewers to the Bloomberg site.

Every social network has its own culture, etiquette and unique features. We profile the most popular social networks: Facebook, Twitter, Google+ and LinkedIn and talk about how you can use social media to your advantage.

Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, during an interview with Beet.TV at the recent OMMA Video conference. The industry is paying close attention to what consumers are willing to pay for when it comes to video and programming content.

Tired of looking through charts to find that character you're trying to use? Shapecatcher makes it easy, by letting you draw what you're looking for, and Veronica tests it out on today's Tekzilla Daily.

Adobe says it has agreements in place with the top ten U.S. cable/telco operators for its Pass product. The product allows content owners like CNN and Fox to distribute cable programming to digital devices. In this video interview, Ashley Still, Adobe's Director of Video Solutions, says that the agreements in the U.S. mean that its technology solution is available in 90 percent of U.S. household.

If you're looking for the easiest way to get a calendar available for you, Veronica just might have the answer. Day-O puts all that info in your menu bar, and you can find it all on today's Tekzilla Daily.

Want to keep that window in view while working in another app? On today's Tekzilla Daily, Veronica checks out Window On Top, which lets you do just that.

ESPN operates its multiplatform programming strategy according to a 'best available screen at the moment' approach, said Tim Connolly, VP for digital distribution at Disney/ESPN, while speaking at a Beet.TV Online Video Leadership webcast in New York last week. That means consumers are most apt to watch sports programming on the best and biggest screen they have at any given moment -- at the office it could be a laptop, while at home it could be a 52-inch flat screen.

If you don't want to hunt all over your PC for the various utilities you might need, Veronica shows you how to use Windows Utilities Launcher to make your life simpler, on today's Tekzilla Daily.

Professor Jonathan Zittrain offers some background on Amazon's Mechanical Turk, an online crowdsourcing marketplace that pays small amounts of money for "human intelligence tasks." He analyzes the social implications of paying workers as little as a penny per task.

Imagine a future in which passengers on a subway stare into screens for a few minutes and earn as much money in that time as their respective skills and stations allow. New projects like Amazon's Mechanical Turk and LiveOps are making the application of human brainpower as purchasable and fungible as additional server rackspace. Zittrain discusses a future in which human computing is ubiquitous and nearly any mental act can be bought and sold.