Copywriting expert John Carlton shows how to find your best "unique selling position" to successfully go up against stiff competition. For more insights, visit John's blog at: www.John-Carlton.com

Copywriting expert John Carlton explains what it means to be the go to guy, and why you want this role. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com

Copywriting expert John Carlton shows how to engage your audience.

Copywriting expert John Carlton defines "selling from your heels" and why you should avoid this technique.

Copywriting expert John Carlton explains how at times it is enough to just close the sale.

Copywriting expert John Carlton shows how there are job opportunities for skilled writers.

Copywriting expert John Carlton discusses the qualities of a poorly written advertisement.

Copywriting expert John Carlton explains why knowing 'the company line' is not enough to market a product successfully. For more insights, visit John's blog at: www.John-Carlton.com

Copywriting expert John Carlton explains the difference between a product's features and benefits, and why you need to know the difference. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and

Copywriting expert John Carlton defines a perfect headline.