Rebecca Brayton: Hi I'm Rebecca Brayton and welcome to watchmojo.com and today we’re celebrating Rino Rossi’s 25 year anniversary by getting a sneak preview of their spring summer collection.
Firstly, tell us about Rino Rossi.
Jack Cohen: Our expertise is really in the knitwear. That’s what Rino Rossi is. We really are known for our good, good quality.
Rebecca Brayton: Is it difficult to stay fresh working primarily with just knitwear?
Jack Cohen: It’s very, very challenging. We all seem to think of knitwear as just like sweaters but the truth of the matter is there’s so much to do with sweaters today. Technology also has evolved a lot, so there’s so much you can do that there’s no limit. We can do a cut and sew. We can add woven to sweaters now, ruffles and chiffon and silk, so technology really has helped us a lot to stay fresh and updated.
Rebecca Brayton: Now, we’re getting sneak preview of the spring-summer. What can we expect to see?
Jack Cohen: We really focus as a knitwear company on the different yarns and we like to use luxurious yarns because we think that these are timeless. Even though there are trends which we always try to integrate into our collections.
Rebecca Brayton: This one is full of modern classics. How does one stay modern and classic at the same time?
Jack Cohen: We can do it because we know the knitwear, what we can do with it and what we cannot do with it, so we always look and try to keep the silhouettes and the shapes more classic while we add all the new modern type of looks. Here’s a piece of how we put together the different components like the chiffon and we’ve used it on the very classic piece and we also have the fabric here which is the cashmere, so we put everything into the piece and that’s the result.
Here’s another piece where we use the studs. We made into a dress. This type of detail in the past would have been almost impossible to do because it does require sewing, now, it’s very, very possible to do and so this is the result again.
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