Engagement rings have never been just about the diamond. Yet, when individuals set out in search of the perfect ring, they are constantly told to remember the vital 4 Cs, cut, color, clarity and carat weight. The four Cs were the brainchild of clever advertising moguls who wanted to alter American behavior over 30 years ago and it worked. Yet, when we look at the oldest and most historic cultures from around the world, the universal symbol of marriage is simply a well-designed wedding ring.
This ring is made by an artisan using superior craftsmanship, which can translate the couple’s message of love for one another into beautifully executed design details. So look beyond the clever marketing efforts of the international diamond cartel’s famous four Cs. Today its about the 3 Fs, fit, function and fashion.
Fit, getting the right sized ring is just as important as the right type of ring, showing her that you have taken the time and extra step to determine her ring size or involve her in the ring selection process will demonstrate your utmost commitment to both the ring and to her.
Function, knowing how she works, plays and lives her daily life is vitally important in selecting the right ring. Purchasing a ring that may look nice but doesn’t support her lifestyle will demonstrate your lack of communication with her. Get her involved in the process, rather than worrying about how to surprise her. Trust us, she’d rather have a ring she can cherish forever, than a surprise gone wrong.
Fashion, today the modern woman is all about designer fashion. Just take her affinity for designer shoes and handbags as an example. The same desire hold true with the engagement ring, committing to a designer setting says it all.
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