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Carl Frappaolo: Adoption of Enterprise 2.0 does not come easy. This is one of the clear differentiations I think between it and its counter part in a commercial world Web 2.0. We’re always hearing about viral adoption. It's not so viral inside resistance occurs in many different levels.
Now you’ve been here probably for at least one day some of you two or three days and I'm wondering as you were listening to the case studies how much you’ve picked up on this so we're going to run a quick little survey with you. I want to bring this up resistance was real they all reported different types of resistance. How many of you would say that they're strongest force of resistance come from management? Raise your hand, senior business management? Okay, how many of you would say it was the IT department who push back on them? Interesting, and how many of you would say it was the user community who pushed back on them?
Well it looks like in this crowd today I IT is the big winner. So let's find out of you folks know what you're talking about then let's go live to the terra bridge stable of Enterprise 2.0 and ask them. No, no, it’s actually turned out some what surprising even to Dan and I and we've been involved in this industry for many, many years that while a resistance existed on many different levels the strongest form of resistance came from users, but that was into biggest surprise so Dan why don’t you explain what I'm talking about.
Dan Keldsen: So this is was short survey that we did but very powerful we wanted to get to the core of the messages that we’re trying on cover for what is real success mean and where do people run into resistance. And keep in mind that all the people that are on the council this are their job and it’s a serious job what they have. So when you voted of the responsibility we got 49% of people that took the survey of the 77, you know, total read each of the players experience an issue with IT neither that can be the IT department itself or technology this is through the high level view versus management.
You can see 64% experience said so that pure and actually the way that shape up with this audiences is secured how it flipped around a little bit. And lastly I don’t know about you but that number sort of surprises me. I think a lot of in this room are very early adopters and I tell people I don’t know why this happen I have six iPods and iPhones in my house they don’t know how that happened and nobody gave them to me, actually one was a gift but the rest of my but on purpose I don’t know that happens. So not everybody’s like all of us. It has been fun for me than to everyone of the issue of conferences and before it was even re-branded from cooperate technology this conference to each of all that the energy has been going maturity as you going all along since the beginning of pointing of this term and ask one a very help they think.
So slightly concerning that soon people experiences bounce but could they ever come on an IT resistance it was not bad they could actually overcome with the slight variation so that’s great new the technology self is gone pretty sophisticated and one of the reasons that my fellow analyst love used to laugh at me when I was talking about when case in 2002 because the usability of the early weakest was not fun even for me in our key. So that has changed and thank god for that.
As far as management how many have overcome that? In 64% experience 40% over came in so that’s definitely does a widening gap here if you notice. And lastly we've heard so much that users are where we aims or get our energy we’re trying to serve them that’s a massive gap there 72% versus 32%. Wow! That’s 40% delta and—so what is that mean, what is that—so we all just gave up and go home? No, all the people that took the survey that are participate in this research they do it because they believe and they are getting success out of this. So there shouldn’t be causing us to feel negative about this just let's face the reality that it is work to make this happen and just like it has been with enterprises we doesn’t just—you drop it in and automatically everything happens so we need to do a serious work and I think it’s worth keeping in mind—take a look of this data where do you sit in your own organization and what resistance have you run into as well?
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