Apple iPad Dominates the Enterprise 2.0 Expo Floor 06/18/2010

Apple iPad Dominates the Enterprise 2.0 Expo Floor 06/18/2010 IDG Nick Barber: (IDG News Service) At the Enterprise 2.0 Conference in Boston this week the Apple iPad dominated the Expo floor. Several companies exhibiting used the iPad in different ways some entice show goers to hand over their business card information for a chance to win one of the tablets. Novel challenge the attendees to a game of rock band for a chance to win one of the devices and this company advertised a chance to win an iPad using a non-descript type of device. Still other companies chose to feature content on the tablet rather than just raffle it all. All Altus Learning, a company that serves enterprise video likes the iPad for it’s screen size. Tim Hughan: (Marketing Director, Altus Learning)-So when you’re talking about high fidelity video and viewing video that kind of thing, the screen size on the iPhone was linked. It’s only 4 inches wide. It didn’t give you the full rich experience of being able to view the slides and audio at the same time, the slides in the video at the same time. Because of the iPad and higher screen size you get the full experience of using these so I can do the full on search all the way down to the center level. I can launch. I can see the slide which is very important in corporate environments. Nick: For Altus Learning the iPad seems like a natural device to develop for. Tim: We very much are about video of finding video and using video so it’s a very natural extension for us to be able to screen you know our solution to the iPad because it’s very rich enabled. It can let us show the video, the slides and also it’s much it’s even faster than the iPhone. Nick: One company at the show Universal Mind develops multiplatform applications for enterprises. They were showing one app on an Android device, iPad, iPhone and the traditional website. Brett Cortese: (CEO, Universal Mind) A lot of what we’re doing is our client says we’re going out and showing them what’s possible and now as Steve Jobs says “Approach PC World” a lot of enterprises have a really hard time getting a grasp around that. You need lots of different disciplines, you need a lot of different technology skills and all those types of areas that enterprises find a bit tough to get their head around so we’ve been working with a lot of large clients, a lot of enterprises to show them what’s possible and how to approach a multi-device strategy in a way that’s not going to get them on their heels or in time a new device comes out. Nick: And yet another use for the device is to use it as a telle profit as a production crew was doing on the show floor reporting from Enterprise 2.0 in Boston, I’m Nick Barber IDG News Service.