Enzo F. Cesario: Hi this is Enzo F. Cesario with another edition of the Brandsplat video report. Today, we’re taking to Bill Platt, who is President of the Phantom Writes who’s got over a decade of experience in article marketing. Bill, how are you doing today?
Bill Plat: I'm doing great.
Enzo F. Cesario: Thanks for joining us. Can you tell us what article marketing is?
Bill Plat: Basically article marketing is information marketing compressed for the internet by getting information whether it’s educational, informational, or entertaining content to our readers, we are able to reach out to publishers and webmasters on the internet with our articles and hopefully they are going to publish our articles allowing us to talk one on one with their customers.
Enzo F. Cesario: So at the end of the day, what is the ultimate goal that we’re looking for when we’re article marketing?
Bill Plat: Our goal is three fold, we wanted to get placement in newsletters so we can get a large stream of traffic in a single day. It’s not unheard of to say 10,000 visitors to your website within three to five days of the publication of newsletter. Our second goal is to get published on top-tiered websites where people can continue to find our goals for many years to come. And then the third option is to get the SEO value and have an inbound links to our website which Google and the Air who both cherished a measure of determining the value of this website.
Enzo F. Cesario: So when you say a long time of over a period of time, what are we talking about here roughly?
Bill Plat: Well, with the initial Airs, of course that’s the short time goal and you can get published in—the same article can be published several time over the course of several years. And then as far as traffic on a website, from a website location, it’s possible to get 30 to 50 visitors per copy of the article depending on the website. I had an article that I wrote in 2002 that was published on admin.com that continuously send me traffic even till today. And it’s been—at this point, seven years, and I’m getting 50 visitors a month for that.
Enzo F. Cesario: Wow, that’s great. Well, thanks for joining us today. It was very insightful and very helpful. Again, article marketing, it’s a relatively easy way to get traffic to your site and also to help your search engine ranking and over time it can be a very big help for your website. Thanks again Bill, we’ll see you next time.
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