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Taylor Swift: Hey, this is Taylor Swift and meI'm so excited because my songs Love Story, You Belong With Me and Picture to Burn are all available for you to play in Band Hero. You're going to love this game.
Male: Today, you're going to get the scan to find people over there are going to take pictures of all your guitars and things like that so we can make sure that the game looks right. Today, in order to get Taylor Swift in the video game, we’re going to start off by scanning her head so we can get a nice realistic representation of her, we can take all sorts of photos for reference to make sure we can build her accurately.
Then we’re going to put her on a motion capture suit which is basically a spandex suit that has these reflective markers on it that the system that you see all around us can track. The reason we’re going through all the trouble of doing motion capture is we want the Taylor Swift in the game to be as accurate to her in real life as possible because everyone walks different, moves different, holds the guitar differently.
We’ve setup the motion capture stage to emulate the stage that is in the game band hero. So when Taylor is out here she’ll be able to move around on stage, look out to the crowd, interact with the stage, interact with the people in the game basically. When we take her performance and we put it into band hero, it just translates as a full authentic Taylor Swift performance right in the game.
That was great, except you’ve now fallen off the stage. And when you're playing the game you’re going to be closer to her on stage than you could ever be if you went to a concert. It’s like having the best seats in the house every time. So if you're a Taylor Swift fan, you're definitely going to enjoy being up there on stage with her and performing with her.
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