Hi! I’m Dale Beaumont and welcome to Get Published TV. This is the only dedicated show on the internet to help authors and aspiring authors to write, publish and market their own bestselling book in around 8 minutes a day. Now, into today’s episode we are going to look at the covers of books. And I’m going to show you something right now, and I want you to watch very, very carefully then afterwards I’m going to talk to you about what this all means. So, here is a book, I want you to have a look at it, look very carefully and if you can read the title, it says, Secrets of Small Business Owners, Exposed. Have you had a good look? Here is another book. Secrets of Small Business Owners, Exposed, they're the same book or are they?
What I’m going to do is now is hold them side by side. You can see that they are pretty much identical in the way of titles and in the way of design, look and feel but if you look carefully, you can actually see that there are different photos on the front cover and also different photos on the back cover as well. Now the reason why this was important for me and my particular model is that I have a variety of different distribution channels for my book. I sell my book through bookstores. I sell my book directly to companies and corporations and I also sell my books to people that are actually featured inside my book. So they’re actually contributors and sometimes they buy a hundred copies or 500 or a thousand copies. Now, do you think it would be nice that this person is buying 500 copies, that they are buying copies of the book that have their photo and then name on the front cover, that’s a really, really nice touch. It makes it a lot more valuable to them because when they are passing to someone, they can see themselves on the front cover. Now, I have only got spaces for 6 people on the front cover of my book and I’ve normally got like 15 or 16 people in my books. And I didn’t want to have all of those on the front cover because it would be too busy so I could only have six. So what I actually do is I do three versions of my front cover. Six times three is 18, that means I’ve got different people that I can just, you know, chop and change and so therefore if I’ve got 16 people. There's three versions and every person gets their supply of books that have their name and photo on the front cover their book. Does that make sense?
Now you may be wondering, “Haha, you maybe think this off, okay, that’s great. I understand how it works for you. But why are you telling this to me? Why would that work for me?” Well, here’s where you got a really -- listen carefully but also think a little bit. I use a lot of examples and you may be thinking that’s fine for you but you’ve got to use your own intellect and think to yourself how could that work for me. So let’s think about a couple of examples. Let’s just say, I haven’t got one on me right now but let’s just say this was a book about selling, about sales. Now, if you got a book about sales, you want your book to appeal to salespeople that are in different industries. Real estate, insurance, maybe the network marketing or direct sales industry, there's a lot of different people within the sales profession. Now what you may do is you may actually have your title of your book, and your title should remain the same. You don’t want to have different titles because that becomes too confusing. But maybe your subtitle could actually be changed. Like how real estate agents can win in the game of selling. Or how -- networking market can win the game of selling. So you change the subtitle to appeal directly to the market that you are selling those books too. Now, obviously, you're going to have one version that’s going to go into the bookstores and that really can’t change. That’s kind of inconsistent. But if you're selling directly to companies or industries you can personalize it, to tailor it for them. So, the book is essentially the same but it’s -- how do I actually, you know, how to sell or how to win in the game of real estate through or whatever it is. So you come up with a title that is still true, it still works but that book then has more appeal for that particular group or organization.
The other thing that you can do is here at the top is a testimonial. So you could actually have a quote and it could be from, you know, Joe Girard. Now Joe Girard is actually a world famous car salesperson. I think he sold like, I don’t know, 500 cars a year or something. He was in the Guinness Book of World Records, I believe in car sales. So, if you're in car sales, you may know of this person called Joe Girard. So you might put him, his name as the quote or as the testimonial on the front cover because when people get that in that industry, therefore they know that person, they instantly recognize whereas you may have someone in the network marketing industry such as Randy Gage or Jim Dornan or someone who’s well-known in a particular organizational company that is going to appeal to that particular group. So you can change the subtitle. You can change the actual -- if you got to quote or a testimonial on the book as well or sometimes what you can do is actually put special addition for and you can put the name of the industry. So here at the top it’s got international bestseller. You can either put a quote from someone high profiled in that industry.
On the back as well, you can change the bullet points to be more relevant to the group that you're actually selling those books too. Because when you write in bullet points, you can write like 50 or 60 different bullet points. So as long as they're all true, you can tailor those bullet points more directly to the people that you're actually trying to sell the book too. Now, here is the real kicker, all that’s kind of great, all that’s good but what are the things that I’ve chosen to do, I didn’t do any in my first book but all the books since then, see here, that’s blank, I’ve actually chosen to print on the inside cover because they’ll only cost a few cents extra but when you open my book, you see all the other books that I’ve actually produced as well. And I’ve also got some stuff at the back right there. Now what you can do is you can actually -- when you're approaching an organization, if they say, “Look, we want to buy 500 copies or maybe not that many but maybe it was a thousand or 2,000, its more than that.” Or you can use this as your leverage, you can say, “Look, if you order 500 copies, you just get the standard version. But if you order a thousand or more, then what I’ll actually do is I’ll customize the cover for your company and what we’ll do is we’ll put here a message from the CEO or the President or the Vice President or whoever it is of your company right here.” And you can put a photo of them there. So that means that the books that they are getting are actually customized. They're tailored for them. And they’ve got here, they’re using this space here for a message from someone and here, maybe there actually, you can customize this right here to be a promotion for their company. So, it can be used that way as well. Or if they're actually using it as a lead generation device, and maybe they're giving them away at trade shows or expos, then maybe here, they’ve actually got like an advertisement, an ad. Now, you may decide that you want to do that or maybe, and if you sell 10,000 books, then why not? Why not use that space as a way to sell more books and yes, it is a bit of a promotion and you may feel its cheapening my book a little bit but if you're selling 10,000 books at $10.00 a piece, how much is that? That’s a hundred thousand dollars. Do you think that would be worth it if you just didn’t -- one of those, in a year, you know, that’s a really, really good deal.
So I just want to open up your mind. Most people don’t even know this. Supposed you would’ve known that you can actually have the same book with more multiple coves. And so that’s a little trick or something you may want to think about is that you're actually going to print, maybe you print 5,000 books. I want you to put covers on only 2,000 of those books and I want you to store the other 3,000 books at your storage facility. Now, that’s going to cost you some money in -- obviously warehousing cost because you're storing them at the printer. But then it means if you sell a thousand books to a particular company and you want to put a new cover on it, you don’t have to be -- go back and just do a new print run of another 1,000 books because it will cost you much higher when you're doing 1,000 as opposed to 5,000 or 10,000. Is this is all making sense?
Now, there are much more things that you can do as well and you can do the same thing fiction writers as well. This example was primarily for non-fiction writers and authors but you can do this for fiction as well. Now, I’m not going to talk about because I am running out of time right now. I may cover it on a future episode but again take the idea, take the message and tailor and just suit what you want to do and achieve. I know this was very valuable if you really pick up on this, you can transform your whole book business and you can get heaps more of additional sales and make lots more money. So, I’m glad you're watching this video. There are lots of other exciting videos on GetPublishedTV.com. Please go there. If you have already, maybe you're watching it right now. I hope you are. But if you're not, go to the website, subscribe and that way you can get all these future episodes directly on your computer or maybe onto your iPod or iPhone so that way you'll never miss another episode like this. This is Dale Beaumont from Get Published TV. Leave your comments below and we’ll see you again next time.
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