Hi, I’m Dale Beaumont and welcome back to Get Published TV. This is the only show on the internet to help you to write, publish and market your own best selling book.
Now yesterday, we were talking about book titles and we spoke about why book titles are so important. And I talked about a bit of a formula that I was going to reveal to you. I didn’t reveal it to you. We’re talking about seven different styles of book titles that you can actually write. And what we’re going to do now is put a microscope over each one and I’m going to explain what each one is and maybe go through two or three examples and we make get through all seven. We maybe get through half and then we go to the ones that we missed in tomorrow’s episode. And then maybe after, we’re actually going through a whole stock of books here and then I’m going to get you to get involved here and you just tell me what you know style or format each of the you know the books is and the way the titles are concerned, all right.
So without any further to do, let’s get stock into it. Let’s talk about style number one, which is short titles. So I want you to actually—as we’re doing this whole process, is to think about your book and your book idea. Or if you’ve already published, think about your next book idea and think about how this relates to you. But the first one is coming up with a short title. Now, short titles are just normally one, two, maybe maximum three words. So some classics, in the fiction area would be the shortest one I know is one by Steven King called “Eat” which was published back in I think the early 90s. I could be wrong. But remember that book and the movie that followed Growing Up. So they said, is the book called Eat. And thus in the nonfiction area, there’s a friend of mine who’s writing a book called “Flip.” He’s name is Peter Shin and there’s another book called “Fish.” Another book which is very popular called “The Secret.” Here’s another book that I have in hands here called “Beat do Live” that one is three words.
So typically, it’s one, two or three words. It’s very, very short. Another one that just comes to mind is one by Robert Cialdini which is a book called “Influence” that’s all the book is called, influence. Now that’s the title. Now, every time you go with a title and this is of course I’m talking not to the nonfiction writers. You have to back that up with normally a longer but a very powerful and very descriptive subtitle that tells exactly what your book is about. So you know we have to back that up. So you can’t just have your title called Influence, it’s got to actually have a subtitle that says you know what’s this book going to do for me, who is it actually targeting? So I might try to go through a couple of examples to you know explain what I mean, this one called the “Piano on the Beach” and you don’t understand. Well, what is Piano on the Beach? It’s a fairly short title. It’s got four words but it says here pictures, principles, and perspectives for success and in leadership and life. So it’s a book that has ideas for success and leadership. So you got to feel for what the book is about through the subtitle.
Let me go through another one. This one’s again a short title. This one is called “Rules for Renegades.” Now, you kind of get a bit of a sense for what that kind of is about, bit of an oxymoron there, rules, renegades, but the subtitle is really what draw people in. The subtitle here is how to make more money, rock your career and reveal your individuality. So you get an idea there, okay, You're making more money, so you think okay, it’s for people that you know in their own business or people that are going to make more money in their job, rock their career. There you go, I’ve just said it. And people that want to reveal their individuality. So you know being true to yourself. So that then says what the book is about.
So, short titles just going through. There are lots of different examples that will give you on future episodes. And again, we’re going through the stock that I’ve got here and get you involved in it but think about it. What is the one word, maybe one word, what’s the one word that best describes what my book is about? If you can’t do one word then go to two words. There’s a book that I saw just in the office next door, I think it was by Janet Switzer and I think it was called “Instant Income.” I could be wrong but I think that’s what it was from memory, “Instant Income” was the title there.
So again, the idea for number one is short titles. Start with one word then maybe go to two words, three words. What is the word, one or two that best describes what your book is about or it may not be describing what your book is about. It could just be a saying or something that you talk about in your book. Like an example which we’re going to talk about later on is “Wombat Selling.” That’s a short title. And again, you’re going to back it up with a really powerful and descriptive subtitle. So that’s number one. How does that relate to your book? Think through that. Can you come up with a short title, does that work? Remember, spend about maybe five, ten minutes. Do not decide. Do not kind of like let yourself get sidetrack by going through all those other styles that I’ve talked about until you’ve really extracted everything you can out of that, you know that first one or that you’re actually currently on. Don’t let your mind on one because you can go to those other ones later one. Because what you never know, you know it could be not the first when you come up with, not the second or third but the 10th or the 12th that’s you know the amazing title, the million dollar title. So it might not always be at the top so don’t kind of caught back to soon. Keep going until you’re absolutely empty you can’t it do anymore.
All right, let’s go into the next one. The next one is long title. So number two in the way of styles is a long title. They’re long title. We’ll say everything of what the book is about. This one here is an example of a longer title which is how to get rich working two days per week, sop how to get rich working two days a week. That’s the title of this book. It pretty much says what the book is about in the title. So therefore, it probably doesn’t need and this one doesn’t actually have a subtitle because it pretty much says everything. It’s how to make money and how to work less. So that is an example of a long title. Another one that comes to mind is “How to Win Friends and Influence People.” That’s another, a long title, very famous book, sold millions of copies, by Dale Carnegie, “How to Win Friends and Influence People.” Another one is “Men are from Mars, Women are from Venus” that’s another long title. Another one that I remember saying, this may not be exact but it was something that along the lines of “How to Build a Business from Scratch in 60 Days and Keep it for Life” or something like that, it was like. So you know “How to Build a Business from Scratch in 60 Days and How to Keep it for Life,” that was the entire title, quite long but it’s says everything about what the book is about in that particular title.
Another one that brings to mind is a guy who is a very successful real estate investor and it’s called zero to a 130 properties in 3.5 years. So this person went out there and start-out with nothing and in the space of 3.5 years, a quite 130 properties. So that’s a title of the book “Zero to a 130 Properties in 3.5 Years. So again, some of you maybe saying I really like the sound of those titles. Some of you maybe saying, I don’t like them at all. You're maybe hearing there’s a rain happening at the window just there. Anyway, get through that destruction and keep going. So some of you might be liking them, others of you may not be liking them. It’s a personal choice. But again, going through this process or going through every single one before you move on to the next because you never know where your million dollar title is going to come from.
I’ve got covered number one and number two in today’s episode. I'm going to go through the rest of the different styles and getting more details and they’re going to go through some examples. So you’ll probably tell them, I’m quite of excited about this and because it is one of the most important decisions that you ever going to make as an author.
This is Dale Beaumont from Get Published TV. If you got some ideas and thoughts, leave them in the comment section below on the GetPublishedTV.com website. Make sure you come back to watch the next video because we’re going to continue the conversation. Thanks so much! See you next time!
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