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Brandsplat Report on Asian Reenactments for Marketing
Enzo Cesario: This is Enzo Cesario on another edition of the Brandsplat mini report. How are you doing Ben?
Ben: I’m doing well, how are you.
Enzo Cesario: I’m doing great. Today, we’re coming at you from Bigster. I know that it looks fake, a fake background but it’s the real deal. I’m doing this because I can. I want to talk a little bit to you, by the way if you hear birds, those are real too.
I want to talk to you about sometimesdaily.com. This is Amanda Congdon who I fell a way back when she was doing Rocket Boom, really interesting stuff. She’s using a mobile platform called FloTV. I encourage you to look into that if you’re interested in doing video on phones and also online. It’s really interesting platform. I want to cut to Amanda here just to give a little taste of what she’s got going on.
If you want to get your brand going, one good way to do that is to do an Asian reenactment. Here’s one, this is kind of the demise with Justin Bieber on YouTube. So check this out.
One of the interesting things that are going on right now on the inner tubes, the internets is YouTube just announced the Lean Back which allows you to kind of scroll videos. So you don’t’ have to touch your machine, not the reclick and search that finds videos for you that thinks that you might be interested in and it plays it for you in full screen HD. That’s pretty insane. What I think they’re trying to do is try to pull you away from your TV and get you to watch more videos.
Another interesting thing that it does is connects with Facebook so that if you’re friends are watching something, it will tell you what they’re watching and put that in the list in the cue. Another real cool thing is that you could just hit the arrow space button and go up and down and skip videos if you want.
So it’s really is just like the name says, you just lean back and watch. So check it out. You could check it out here at youtube.com/leanback and this one say I have to say. That’s all I have today I’m going to go back and enjoy some big fair weather. See you next time.
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