Enxo F. Cesario: This is Enxo F. Cesario deep down in the bunker in Los Angeles, California.
How are you doing, Ben?
Ben: Doing well. How are you doing?
Enxo F. Cesario: I'm doing awesome. Today, I want to talk about incorporating your brand essence into the design of your site. I'm going to show you a really fine example of that. Let’s take a look at BK.com, Burger King. They take their lag line, have it your way, the sole of their company and they really incorporate into their design.
Check this out. You can have it your way when you come to the Burger King site, you could customize it so that it’s serving up the content the way you want it. Have it your way, it’s embedded in the design. I think that’s brilliant. And let’s take a look at the opposite, a good when you start taking out the brand essence of your site and what implications that has.
YouTube, have you seen the new redesign, Ben, of YouTube?
It looks like a big ad, doesn’t it?
Ben: Yeah.
Enxo F. Cesario: In fact, they did a search for a YouTube redesign on YouTube, no doubt. I checked out these guys video and after the video was done, the ads were just popping out all over the places, like oh man. I get that they need to make money, I get it but they’re kind of covering up the You in YouTube, the YouTube generated stuff is being replaced by not only advertising but you know, more slick content from other sources.
What do you think about that, Ben?
Ben: At least in themselves.
Enxo F. Cesario: It’s like HuluTube. But check Hulu. Hulu has got, I mean Hulu has always been the same, they’ve always stock with their guns here and you know, they’re serving up like SNL and you know, ads about Tiger Woods.
Anyway, I also want to talk to you today about your Facebook experience versus your main site experience and we’re going to have two properties and kind of you know, understanding that it’s a different experience. Check out for example, Gap, They do a fine job on their main site to inform you about their products and what’s the latest and greatest. If you go to their Facebook fan page and they’re really getting you to engage a little more than they are on their main site, and they’re also giving you stuff that you can’t find on their main site.
So you come there's for specific reason, to have a different experience. I think that’s something to keep in mind when you’re doing for Facebook.
Again, let’s take a look at Victoria’s Secret, too. The same thing, here is their main site and here is their Facebook fan site, they’re offering different things, they’re trying to get people to engage a little bit more on their Facebook fan page whereas on their main site, they have given you a lot more information, it’s a little bit more of a one side conversation even though they have other things that you can interact with.
So keep that in mind if you’re going to have two properties living on the web, if you have a Facebook fan page and a main site that they have different functions and they offer your customers different goodies. All right, so that’s it for today. Thanks, Ben.
Ben: Thank you.
Enxo F. Cesario: Great camera work. No, you. See you next time.
Transcription by:
Scribe4you Transcription Services