Jennifer Strom Simonte: The other dress we have that's real good.
I created this store because I saw a need for women who are getting pregnant in their mid 20s and over, complaining about having a sense of style and not being able to find the clothes that they wanted to wear.
A lot of the styles that we have in the store look like the type of clothing you'd wear when you are not pregnant.
Kellie Glascott: I still want to wear a large like --
Jennifer Strom Simonte: In the past, women have tended to wear larger clothing that hide their bellies and a lot of the styles that people offering now are more firm fitting and more figure flattering because woman really felt proud to be pregnant and these styles allow them to feel good and proud with what they are wearing.
Kellie Glascott: I think it might be a little tight, but everything is tight, but I like it.
Beth Wexler: And I love this. What do you think of this? I need shirts, so these look good. Everything is like very much showing off your pregnancy. It's not a hidden secret anymore, nothing big and tent like.
Female Speaker: As long as it is a little confining, then that's --
Beth Wexler: No, it's comfortable.
We want things that are a stylish now and I am a working mom. So you have to have something to go to work in as well as casual wear.
Female Speaker: It's great, it's perfect.
Female Speaker: Bring it up.
Beth Wexler: Well, I tried about 15 things and I am buying a bunch so I think I did pretty good.
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