Copywriting Tips: The Go To Guy Video

Copywriting Tips: The Go To Guy

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4/28/08

By: MarketingReb

The Totally Awesome One-Stop Resource Spot For Building A Bigger & Better Business!

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How to videos/ Business videos / Marketing videos

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Copywriting expert John Carlton explains what it means to be the go to guy, and why you want this role. For...

Copywriting expert John Carlton explains what it means to be the go to guy, and why you want this role. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com

Added: 9/11/08

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advertising copy copywriting entrepreneur John Carlton Marketing Sales salesmanship video writing

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Copywriting Tips: The Go To Guy

Go to Guy means you are the resource. You become a credible, believable, desirable, new -- you don't need to be the best friend, but I talk about that being the new best friend. The guy that want to call first when you have the problem or the guy that you want, you know, you don't need to like them. You don't need to be likable in this case. You need to be the resource, you need to be the Go To Guy, you need to be the main, the first choice for giving answers. We are doing all this stuff.

MarketingRebel

Great insights from an expert copywriter and marketer.

http://www.MarketingRebel.com

John Carlton

Great insights from an expert copywriter and marketer.

http://www.John-Carlton.com