Creating Your First Blog with WordPress
Well, websites can be very effective as a way of providing visitors with an understanding of a non-profit mission in progress. Oftentimes, the content on those sites is either static or slow to change.
Blogging offers a dynamic alternative by giving non-profits and other organizations and easy to use framework that can allow multiple members of the organization to draw an updates for readers quickly and easily from any computer and even from wireless devices like cell phones and PDAs.
Not only can blogs can be thought of as a targeted way to reach people who shared an interest with the non-profit cost, but blogs also allow readers to offer their own insights and comments as part of the exchange of information. This feedback can be an incredibly valuable tool to allow an organization to gain a better understanding of what resonates with their constituents and what doesn’t.
Non-profits and other organizations face a daily challenge of driving qualified traffic to their websites. But with the blog in place, every post, comment, keyword and link added to the site increases the level of exposure that that organization has by people searching for information using tools like Google, Yahoo and MSN.
As we will explore in this video, starting a blog with the free blogging service WordPress.com is not only easy but will allow your organization to quickly create a dynamic and professional looking blog in just a matter of minutes.
Now, we first get to the Wordpress sign up screen. We need to put down our username, our password and an email address where they can reference back to us if they need to. Now, what this does is it takes the new template and wraps it around the page content I already have in place. Once again, not very exciting because without much information there but you can get a sense of the different looking fill that you have available to you.
And then it’s just a matter of clicking here what it says, Insert Into Post and it looks pretty good. So, there we are. We had what we’re saying, we’re telling people that we’re exited about blogging, and there are some good texts in here, a place for them to leave their comments.
Now, I may want to add a few more things just to make the article more successful in reaching the people that I’m trying to reach. The way we do this is we use keywords or tags, so for example if this article is about blogging I can go over and I can say, let’s just make sure that if anyone puts in the term blog or if anyone puts the term blogging or if I want to put the term non-profit marketing that I can add each one of these.
Now, what these are doing is they’re creating keywords that search engines will look for. If anyone types in blogging as part of their search then this blog entry may come up as one of the solutions for them, one of the articles that they can read to learn more about it.
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