Custom Ecommerce Solutions Tips
Custom Ecommerce solution, beware! I’m making this video because if you’re shopping for a custom ecommerce solution or just looking for Ecommerce solution in general. There is some really important information that you need to know. I’m telling this information based on over four years of experience working with Ecommerce businesses and helping them find the proper Ecommerce solution. But also working with businesses who have got in them into an Ecommerce solution that doesn’t fit their needs and in many cases they’ve paid way too much than they should have paid for that solution.
So there’s some really big pit falls that you have to look out for when shopping for an Ecommerce solution especially if you feel like you might need custom Ecommerce solution. The number one danger when shopping for custom ecommerce solution is the developer you choose to work with. The mistake that I’ve seen business owners make over and over again is they work with a developer, who’s pretty much like the first person that they’ve come in contact with in the development world or possibly in what they consider the Ecommerce world.
So this person becomes a trusted resource. Now, that can be a great situation, if you find a very competent ecommerce developer who has a lot of experience developing ecommerce solutions. They can absolutely guide you to the right solution very quickly and probably the most economically. But the problem is most developers and this is a really key point. Most developers who are very competent at development whatever the coating language they specialize in. They’re very competent at it are not ecommerce developers.
They may have developed an ecommerce store here and there but they haven’t been there done that over and over again with clients that they are able to know exactly what you need or into your needs if you’re not exactly sure what you need. And that’s a really key point because the number one mistake I see businesses make and this is a small, mid-size a large businesses when they’re doing ecommerce development is they hire a developer who then just listens to what they think they want with the clients, things they want and then try us to build it from scratch.
And what you typically end up with is a store that doesn’t work particularly well or it doesn’t work as well as the ecommerce business needs it to and you’ve paid double or triple, quadruple what you would pay if you had the property commerce developer in place or you could just probably use a commercially commerce solution. Which is already developed which may fit your current needs
How do you avoid this? The way you can avoid falling to this pit fall is number one, when you’re looking to do ecommerce development, shop around. Talk to different developers, have them show you their portfolio, ask them what kind of experience they have. That’s very important.
Number two is you have to know your needs. The way I suggest you go about figuring out what your needs are, is go on to the internet and shop around. Not shop around developers, but shop your own website. Look out your competition, look at who are you going to be competing against. Who seem to be the most sophisticated people and spend some time? It is a dense, early to penetrate but spend at least 30 minutes or an hour looking at the different competitors in your industry and looking at what features that they have on their websites and how do they structure their websites.
And how they structuring their sales messages and how that has all come together into their ecommerce platform and start to make a list of the features that they have and looking what features may you need or what features may you want. So that’s the best way to make sure you get the right ecommerce store at the right price is to really understand your needs and then go and shop around to different ecommerce developers. And make sure that they can build something that’s going really to fit your needs. And they’ve done it a lot before. They’re not just doing this for the first or the second or third time.
Alternatives to custom ecommerce development, there are definitely alternatives to custom ecommerce development. In fact for most businesses, you’re going to be better off going with a commercially commerce solution versus a custom ecommerce solution. And we’ll talk about that a little more on another video. But in general, you want to really weigh the pros and the cons versus the commercial and custom solution and in general even for small, mid-size and even some large businesses, a commercial solution is going to be better suited for you and it’s going to save you a lot of money.
In closing, the number one word of warning for this video is don’t get sold down the river by a developer who just wants to build you a custom solution because it is a nice body of work for them and they are excited about it. Make sure that they are veteran ecommerce store developer and also shop around. Get other opinions and number one, understand your needs so you can get the most efficient, build, the most efficient spend of your money in what they build for you. Good luck.
Transcription by:
Scribe4you Transcription Services