Female Speaker: News Canada Information for life. When it comes to the design of automobiles, consumer tastes are always changing. Car designers therefore must be way ahead of the trendsetting curve in order to anticipate and meet costumer needs. So what is that influences are in needs and expectations in the vehicle we drive? We post that question to Jim Miller the Executive Vice President at Honda Canada and established trendsetter in technology, engineering and design.
Jim Miller: I think mostly their lifestyle what their needs and wants are single, married, children, no children, cottage, no cottage. It's sort of dictates with they need, do they want performance, do they want holding capability and that's going to really world on what type of vehicle they decide on.
Female Speaker: How do busier lifestyles influence what people want in their vehicles.
Jim Miller: A busier lifestyle you need the access to something in your vehicle that's going to allow you reach your expectations in your busy life style whether it's a hands free phone or Bluetooth phone or navigation system. Those are all tools that allow you to enjoy your life more while you are travelling.
Female Speaker: How important is Brand identity.
Jim Miller: Brand identity tends to speak to who you are and what you stand for and I like the design just reinforces that. So I guess the design and the brand thus reinforces what this vehicle is and what it stands for.
Female Speaker: To understand better the attention to detailed needed to meet consumer demand, we asked one of the Lead Designers from Acura, Ricky Hsu.
Ricky Hsu: Before any design process begins there must be a need. In this case was a full model change. Full model change means that there is currently or a product on the market place, and we can take look at that this product and see how it's been successful also look at open market trend and how it's actually changing and when we pool these ideas together and create a formula and well we like to call it DNA and in this case we came with a term bold and clean.
Female Speaker: Tell us about Bold and Clean.
Ricky Hsu: Bold and Clean, its incidents the boldness of the front-end where we bold in trends also how is recognizable at a brand and it's brand image and also how distinct compared to other product in the market place. As this clean exterior is avoid any clutter or unnecessary detail that could distract from the purity of the exterior shape, very clean and sleek, the white shoulders and the stands and grisons of the exterior.
Female Speaker: Can you give us another example.
Ricky Hsu: Another idea that we came out with was for the interior we like to call it the Layer and Dynamic and let me show you what that is. The purpose of Layer and Dynamic is to give both driver and the passenger have very enclosing encompassing luxurious environment. So specifically for the driver area we have placed all the control relatively close to driver giving that command centre wheel, is also called that of all the centre clustering controls and so give it that layer three dimensional wheel that they build more luxurious. Also the door panel, where all the surfaces are graphic are wrapping around the IP and then focus back into the center console that did a very dynamic flow of the surface and graphic.
Female Speaker: Tell me about Stealth Functionality.
Ricky Hsu: Stealth Functionality will be all hidden -- let me show what that is. Based on our research with the costumer, customer makes where -- very specific needs cargo, utility and seven passenger capability. And is because of that we designed the hidden, because the customers will express they want to be able to carry sever passenger for without the vehicle looking like a people mover.
Female Speaker: For more information on Acura design and technology including the all new super handling all well drive system and active damper system check out acura.ca.
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