Effects of Branding on the Mind

The book buy-ology explores the cytology behind what drive us to consume author right in the divisor at marketing expert. Martin Lindstrom reveals the subconscious forces that motivators that choose one brand over another. Let’s face it. We’re exposed to so may brands everyday, Coca-cola ads, Tiffany ads. Everything from Swiss wrinkle creams to cars, its inventing us everyday. How come some of this information goes straight into our brain and hits us subconscious line, and how come sometimes it just passes away to become the member of a thing. I want it to find out. This is the reason why I can bought to the notes new marketing study in the World. We scanned 2,000 consumers brains spending $7,000,000 and finding out what really those on in our brain, it sounds interesting in fact a little bit scary too, taking over this. Health warning sends cigarette pack a minatory so it can give us warning, you know it rights. What about the European erosions like stopping smoking reduces the risk of fatal in heart and lung diseases, you go the point? I crossed Asia that even more dramatic. They’ve got pictures of lungs and open hot surgeries on the pack, that’s how nasty they are up to the weak. Well in fact when we take a lection numbers, we ashes, no, in fact from 2003-2006 we smoked 13% more the seem as 15 billions cigarettes everyday or its ten million cigarettes every minute. How come what’s the choose behind this? We want to find out. So we go to smokers from across the way place him in huge scanners and exposed them to those have warnings. We looked into area code and nucleus acumens. This also called the craving spots on the pleasure zone. When you are addicted to alcohol, to drugs, to gambling or to cigarettes smoking, you’re like to see a nucleus acumens fire off about we land or shocking. The fact is to those health warnings have absolutely no effect on our brain whatever. In fact its whole obviously it was taking place. When people are watching those health warnings lying in the scanners, the nucleus acumens the idea exhibited they will certainly encourage to once who smoke even more. Ever wondered why you screen a land down the bottleneck of a Corona Beer whenever you drink it. Is it A because it is a ritual from 1800 something in Mexico or is it B because supposedly there’s so many flies in Mexico and this is the way you clean the bottleneck or it is C, a story of villas about two bartenders in 1981 in California to see how fast a richer must be around the wood. If you guess C, you’re right. This is Brand. Brand is much more than just a logo. Think about the Coca-cola bottle, the bottle which invented in 1915 had a very interesting brief behind it. The briefing was to develop at the bottle design which is so recognizable about and it him if you drop it on the floor, this messing into thousand of pieces of glass. I can still pick up one piece of glass and breaking now the brand. Martin theories cannot smash your brand meaning cannot own a Cola or shape or sound, whatever it is, because that is true branded. After years of studying product rituals and the effect on branded is stock me. Other similarities between the ways of range trap too really descent and symbols at the way they actually put products and brands? The answer is yes. I need to show fourteen prominent leaders with various leadership across the world. And what it is discovered was that despite the differences almost everyone has ten common pillars underlying their foundation. A sense of belonging, at clear vision, power from the enemy, sensory appeal, storytelling, grandeur, evangelism, symbols, mystery, on rituals. And just as expected these pillars had to have a great dealing comment with our most beloved brand and products. A few examples, what about the holiday reason, the own has have the own subconscious. It’s the different sense of belonging. Apple is had the same vision over the last 20 years to put it up and truly change the world. Disney I thin is a great example of storytelling. It comes to think about Disney, you’ll have thought of its colorful characters. In up brains scan story of some of the ways most messed be brands which is common. But consumers did not effect have similar brain patents as those of privileges experience when associated with eh brand that really believe it. Up until now most maggoty is an appetizer. Have not really known what drives of behavior or preferences. But now that we know that 85% of our consumer buying habits is unconscious by understanding our unconscious habits we can a better control of what we buy as consumers and what we produce as companies. Good luck with your journey until you buy all of it. Hope you enjoyed have of me.