Gary: Hello everybody and welcome to Wine Library TV, I’m your host Gary Vaynerchuk. And this my friends is the thunder show, AKA the internet’s most passionate program. And you know, we’ve gone from an episode with cereal in it to a wild and crazy New Zealander. Now, we’re going to get a little bit more refined. We’re going to class up this show. I appreciate Adrian for doing that for us, and we’re going to talk about a very special bottle of wine.
But really, we’re going to talk a little bit about investment and collecting. Adrian, thanks for being on the show.
Adrian: Thanks a lot Gary.
Gary: Why don’t you tell the Vayner Nation who you are and why you are interested on being on the show and the kind of things that you want to talk about.
Adrian: Okay, thanks Gary. My name is Adrian Lenegan. I’m from Provenance Fine Wines Company in England. And what we do is we specialize in managing people’s portfolios of wine for the purpose of then collecting it and selling it down the line. You know, investment for a better word.
Gary: And obviously, in UK and in London and in Europe in general, it’s a little bit more of an open market than we have here in the US and it’s more of a common thing to happen over there than here where it is a little bit clunkier because of the shipping and the way the wine is crated. Hopefully, that’s opening up. Obviously, auction houses are about and around and plenty of people do trade wine in the US, but it is more of a common action over in the UK.
Adrian: It used to be considered really exotic. As you know, it used to be considered quite ridiculous to collect wine for the purposes of selling it according to date. These days, with the updraft of things like the London International Vintners Exchange has a lot more transparency and there is a lot more people considering it. It’s really quite mainstream to have alongside there of their elements as their investments or cash.
Gary: Whether it’s in the market or art or real estate.
Adrian: And the good thing that happened when Parker came along, he objectified the wine market to some extent, whether you love them or you loathe them. He is there. He is a huge, huge influence. And what he has done these days is he has really—he set the benchmarks. So if you do want to invest in wine, you really need to look at his scorings.
Gary: No question, we’re feeling on the retail side. Where do you see the market going that you’ve opened that can of worms? I mean, he’s a human being, right?
Adrian: He is.
Gary: And he’s not 25. Luckily, he’s still a young guy, but you can’t fundamentally—none of us can be around forever. What do you think is the impact of Parker whether he retires or hopefully goes to his 150, but one day, he is out of the market, what do you think happens to the wine market?
Adrian: That’s a good question because that’s what get asked a lot. A client asks you, what if he dies? You know, there’s no point beating around the bush. He’s not going to be around forever and he is very influential but…
Gary: Especially on his prints—sorry to interrupt because I get yelled a lot for that. Especially for the premium, premium market, the kind of dollars. We feel it for our top 90 clients who spend heavy five figures into six figures, a year in wine, I mean that Parker score is their insurance policy.
Adrian: Absolutely. As we’ve seen happen, the Lafite ’82, 100-point wine, right? Great, great wine, great collectible wine, sells for 25,000 pounds at auction. It recently got downgraded to ’97, not the blend but the difference. Also, wine achieves a certain age in a certain level of that quality and demand.
Gary: Downgraded by him.
Adrian: By him, yes.
Gary: So that’s important to distinction there, right? I mean, we have not seen a wine at least in the US—we have not seen it continue to move the needle from—Hugh Johnson, Flanagan, I mean there’s big names prior to Parker. Obviously, nobody has ever achieved this status. It’s going to be a very dynamic question…
Adrian: But it will change.
Gary: Yes it will.
Adrian: You’ll hear.
Gary: I don’t know if I really—you know, I appreciate it.
Adrian: You know, you were on the front page of the New York Times yesterday.
Gary: Yes. That was exciting.
Adrian: Parker’s influence, although it’s huge, it’s not going to be there forever. He is going to…
Gary: But my whole thing is don’t listen to me.
Adrian: Sure. Your philosophy is different.
Gary: It really is especially when it comes to, I love the Britain look. We have this amazing burgundy here which I’m glad to see that you haven’t had much experience with this so I think you’re going to like it. And, I love what latour brings to the table. But what I’m more passionate about is getting people to really trust themselves, and two, to try different things. That’s really—I want to debate, why can’t a Bordeaux get 100 points, why can’t the best Rieslings get 100 points, why can’t the great Chinon producer. I mean, if God forbid anybody listens to me, but that being said, I do think that the web itself with sites like Corked and Cellar Tracker and things to that nature, Mott just smiled because he knows the forum guys are going to make fun of me for Corked, are going to going that aggregate score model. They’ll definitely be voices whether it’s one person or a community. The collecting of wine and the rarity and the interest level from places like China and Asia especially in Russia, they can’t make much of this.
Adrian: No, absolutely.
Gary: If you understand the pure economics of that, it’s a very intriguing investment especially because not only is there supply demand, there is only 500 cases of this. Now, it’s not just about the UK and the US, Asia or Russia, collectors are popping up in Australia and New Zealand now all claiming for the same thing, some of that actually get consumed too.
Adrian: Yeah.
Gary: Unbelievable.
Adrian: Let’s not forget it.
Gary: Go figure. So that’s very fascinating.
Adrian: Yeah, absolutely. You know, what we’ve seen over the years in the European side of things is that while it is very much the top level Bordeaux and certain other wines that really get the notice, it’s…
Gary: With these other wines, Super Tuscans come in, the —. Less and less, right?
Adrian: Well, it’s a strange one but probably not seeing so much at the moment.
Gary: It has really collapsed on the last ten years. I mean, 94 port in the US. I had somebody threatened to punch me in the face if I didn’t get 6 bottles of Taylor.
Adrian: Really? That’s slightly extreme.
Gary: That was on the extreme side, but you know, I understand that style. What really surprises me is that virtually, no collectors porting it out.
Adrian: But it’s fashion, isn’t it?
Gary: Sure.
Adrian: It sure is fashionable.
Gary: The other thing I can bet them wrong is they clear too many vintages in a row is the best.
Adrian: Yes.
Gary: You know, not everything can be the greatest vintage ever.
Adrian: Absolutely. Of the regions, I would be interested to say what you think are some of the top Australians, still early days.
Gary: It collapsed in the US. I mean, you still get the Hail of Grace and the grains.
Adrian: Yeah. It may be four or five wines.
Gary: It has gone back, right? Hasn’t it?
Adrian: Yes. But, it set an image through time because we’re seeing more and more people do it. Companies like myself were using or wanting to use more and more different marketing techniques. Obviously, we love what you do. We love the social media side of things. And it’s England, right? It’s pretty state.
Gary: How much does chances command in the UK market respect from the high end collectors? Because our respect level in the world, I like to think—I don’ know, Jance’s within the trade, probably the single most respect critic in the world.
Adrian: Within the trade, I think that’s very, very important.
Gary: But the consumers…
Adrian: The consumers patch it up so much. She is certainly revered in the country.
Gary: Do you think that if she went away from the 20-point scale and went to the 100-point scale that it could have an impact.
Adrian: There are lots who know her, right?
Gary: Yes. I mean, she sat here in the show. You know, that’s the way she stored. Maybe she said that over tea when we had it. I don’t remember it, but I respect it immensely. Do you think that a common collector needs that distinction between the ’99, ’98, ’97, ’96 and that ’18, ’19 and ’20 don’t do it for that?
Adrian: I think that in reality, the 20-point scale with its allowance for a bit more subtlety because it makes you look past the number. It makes you look into the woods themselves which is very, very important, that’s why she is reluctant to relinquish that certainly. But people want numbers. They want what they can see as their objectivity, and that’s what numbers provide, right?
Gary: Sure.
Adrian: So people will say, “Well, it’s a ’97, and that’s a ’96. I think it’s better and it might not be.”
Gary: Will a 20 have 20. How often does she go extreme? Rarely, right?
Adrian: Very, very rarely.
Gary: Will a 20 of 20 move the market for you guys?
Adrian: I would think so.
Gary: She goes against ’09 Sicicia a 20 of 20, do you think you feel it?
Adrian: I’m interested to say what you think over this side.
Gary: Well, her presence in the US is respected but we don’t feel it on the consumer side the way we do with many other entities, which is sad, which is something I’m like trying to figure out. When I did enter on Twitter last night—I mean, because she’s lovely and she’s highly respected. She’s a force and I think that she’s got an amazing palate. I don’t know, I think the sexy thing to say is that more people care about what I say on the hot ticket, but I just don’t see that not especially on the way that I’m positioned.
Adrian: Sure. You don’t want to be that influence.
Gary: I don’t want it.
Adrian: You want meet a guy that do it themselves which is great, it’s a very, very different thing.
Gary: It is. But on the high end, when you start getting into these six or seven figure peeps, there is definitely going to be several voices. I think that that’s going to stay for quite a long time.
Adrian: Absolutely, and talking about the real high end at the moment, Bordeaux 2008, the premier campaign that just happened, it was very, very interesting because there is an organization in England called the LIV-EX, London International Vintners Exchange, and they’re always recalling for more and more transparency. And it seems that the Bordeaux is not what they want. And Parker, he scores the wines and there is some talks that they want an independent verification of tasting samples. I’m really interested to hear what you think about all of that.
Gary: I think that transparency is awesome. I mean, I think one of things that works for this show is that—listen, I’m probably the least positioned for people to trust because I have a retail store and that’s not the American culture to listen to your retailer. You know, it’s the old days, 50’s and 40’s, you know, trust your local retail and the butcher will give you the best piece of meat. But what I think has really worked is that I tasted for the first time in front of them and I don’t add it. I’m not really capable of hiding my emotions as they know. So, I think, yeah. I think that if anything that makes thing more transparent—I mean, if Parker reviewed every one of his Bordeaux sample 2009 on video on live screen, that would be powerful.
Adrian: It would be incredible.
Gary: You know, you would have a much better sense of how he does it, where he does it. I respect that. Listen, 2008 is very fascinating. Parker is probably higher on the way with Bordeaux than anybody in the world.
Adrian: Yes. And it was a massive shock.
Gary: I mean, I’m very down with the vintage.
Adrian: Yeah. Everybody was. Everybody said that it’s a moderate vintage, it’s a great vintage, it’s not a speculator’s vintage certainly.
Gary: And then the big gorilla comes in and says—I’m not calling you a gorilla Mr. Parker because I know you’re watching today. Meaning, the biggest voice is the most powerful voice especially in Bordeaux. There is really no second voice. It can to a degree. But I mean, he’s a real juggernaut when it comes to Bordeaux.
Adrian: And look what happens to the price. You know the Lafite doubled in price. It took everybody by surprise. It certainly took us by surprise. It’s not that easy buying from their wines of these in quantities anywhere.
Gary: How many competitors do you have?
Adrian: It’s a competitive industry. But you know, we want to be out there and doing something slightly different because let’s face it, what we’re doing isn’t hugely different from other people. We are recommending wise people to lay down. There are lots of companies, much older then ours, we’ve done that for quite a while, but hopefully, we’re doing a few things differently.
Gary: Like what?
Adrian: Like talking to you for a start, by using the internet, by using a bit of personality to create a sense of community. And I don’t know, that’s something that you’ve tracked to this degree.
Gary: That’s what I love. I mean, it’s probably about loving the peeps.
Adrian: Yes. Absolutely. But when you’re dealing with an industry like where we’re in, it’s an investment industry…
Gary: And it’s big money.
Adrian: It is. It’s huge.
Gary: It’s not—you know, people aren’t dropping $8.
Adrian: Exactly.
Gary: Do you have a minimum?
Adrian: Generally, cases will start at around 3000 pounds to get a case that will meet the criteria…
Gary: Would you take a client who wants to buy 1 case for 3000 pounds?
Adrian: Of course.
Gary: So then, there is a line but it’s not this 50,000 minimum investment to get in.
Adrian: Like you’ll get with funs and things like that. Yeah, absolutely—No, I mean, you know, with a quite a few clients, we’ve done that.
Gary: That’s good. I mean, that’s important.
Adrian: Yeah. So it is accessible.
Gary: Does everybody have to buy by the case?
Adrian: Yeah.
Gary: That’s the right way to go about anyway as a collector.
Adrian: Absolutely. I mean, you can’t really invest in something if it’s a broken case. We’re seeing actually more and more six-bottle cases being produced within Bordeaux.
Gary: Let’s talk about what happened to your business when the financial global economic collapsed or dent, or whatever you want to call what happened last September. How much have you guys felt it?
Adrian: Well, the LIV-EX index which is the popular index for the 100 leading fine wines that are investable should we say, it dropped by 15% or 18%. You know, it’s fine wine for that. It’s not that bad. But fine wine generally never considered to be a market that has suffered when other markets have, so it was a bit of a shock. But, it has recovered really well and it’s. Some of the Lafite prices are hiring than they were even last summer. It’s incredible.
Gary: What do you think if at all, is the opportunity in the US? Is this a market that you guys are thinking about trying to get about or are they lost or difficult that it’s almost not worth your time at this point?
Adrian: As you know, the laws are pretty prohibited. I use that word obviously evasively because that’s where it all stands from. And, it’s tricky because it’s a very, very different market because you have the US labels issue. It means that the markets are very, very separate. I mean, you’ve got things like vinfolio now.
Gary: Right. Creating the market place.
Adrian: Yeah. I can mention that, right?
Gary: Yeah. You can mention every store or retail in the world.
Adrian: It’s not a BBC, you know.
Gary: Yeah. This is not a BBC, and more importantly whereas so many people worry about that stuff. Ironically, I want everybody to win. I’m not super worried. One, I know I’m better. And two, there’s room for everybody.
Adrian: Absolutely. You know, I talk to our competitors. I say to clients and perspective clients. I check go check Berry Bros. & Rudd. Yes, they are the oldest wine merchant in the world and they are great, and we are great friends with them. But, have a look at us as well. Look at other competitors and see if you are happy. Because I think that these days, you got to be able to do that, right?
Gary: Yeah. I mean, we are living in a transparent world. Nobody is confused on what is out there. Consumers are smarter than ever.
Adrian: Yeah. The days when you could stitch someone up as we say.
Gary: And there is no value because even if you could stitch someone up, which I like, I’ll start using that, you’re going to get exposed. And, every consumer has a bigger voice than they’ve ever had before with their Twitter and their Facebook accounts. I retwitted to a million people, somebody who has 45 followers have said. You know, things like that.
Adrian: Absolutely, access is what it is all about.
Gary: You know, I’ve been following great guys. I love Steven Bob. I mean, they’re just good people. I hope they win. I hope that that market place concept works.
Adrian: And these issues of course like Provenance.
Gary: There is a lot of issues, but the wine community has done it for a long time. At some level, wine did. There has been players in the US who have done it on a bottle to bottle level. I think exactly the same way. I think the case level is the real investment way.
Adrian: Sure. In the UK, there is no consumer end version of that.
Gary: Do you have US customers buying from you guys?
Adrian: We don’t have so much.
Gary: I mean, there are some, right?
Adrian: People do.
Gary: Do you store the wine for customers?
Adrian: We do. We store it in a separate location.
Gary: So in theory…
Adrian: We could do.
Gary: Right?
Adrian: Yeah. Absolutely. There is no reason why not.
Gary: Except the dollar is weak. That is the big reason.
Adrian: But it will change. You know, it always changes and it will change back again. And you know, it’s just diversity. It just has something different. That’s what people say. More and more, the press in the UK are starting to really sort of take notice.
Gary: Now, are you an entrepreneur or is wine a passion of yours? Is it a little bit of both? Where does that all break down?
Adrian: I’d say first and foremost, it has to be on the style and entrepreneur. I mean, I used to work in the film business which was great. It was great fun and I got to travel and all those things. Now, it wasn’t very glamorous for me personally. I wasn’t doing anything hugely exciting.
Gary: You weren’t acting?
Adrian: No, I wasn’t, but I was doing a lot of observing and I got to meet a lot of different people. And it’s very, very exciting almost from a—kind of by default just being around that kind of thing. And I met a girl on a film set and we thought—you know, I don’t want to work in an industry where she is over this side of the world and I’m over that side of the world. So she got a different job and I got a different job when we settled in London, and the rest is history. I was just being an idiot of course. I had a daughter not too long ago.
Gary: Congratulations.
Adrian: And so you.
Gary: Yes. How old is your daughter?
Adrian: She is 17 months.
Gary: Congratulations. It’s getting to that cool zone, right?
Adrian: Yeah. She’s just getting really fun.
Gary: I can’t wait for Lizzie to be sitting here and entertaining the baby.
Adrian: What is she now?
Gary: She is three months. She is on her way to four.
Adrian: Congratulations.
Gary: It’s amazing.
Adrian: So, I got a job in an industry where I was able to get on. It’s not a hugely complicated industry. It’s about building a network of contact making sure that you can buy wine at a price that makes it viable for investment. And I was able to do that to some small degree and set up a business and so.
Gary: What made you make that job? Did you have some intriguing wine?
Adrian: It was the industry that I fell into and I found a very interesting—the collecting aspect of it.
Gary: Are you a collector at heart?
Adrian: I think I am a collector at heart. I was a big fan of Star Wars figures, you know, back in the day.
Gary: Do you keep them in package?
Adrian: I didn’t know.
Gary: You opened?
Adrian: Yeah.
Gary: Huge mistake.
Adrian: And then my mother gave them all away. But that’s another story. And so yes, I suppose I collect to at heart.
Gary: Because that’s what brought me into wine too.
Adrian: Really?
Gary: I was very much into Star Wars figures, baseball cards and all that stuff. And then when I realized people collected wine—but I think maybe more like you, then I dove into it at 16 and just read and devoured and then really want to get start tasting on a serious level at 21. I spent those seven years just tasting and tasting and tasting.
Adrian: And I think, as you well know, if you got to do something, you got to really throw yourself completely into it. And so once you do that, then I decided, it’s about control. I wanted to have more control and I saw that it was something that I could be successful within. But also, other people could be as well. I know that this is something that’s close to you as well. I mean, you could sell wine to anybody. You could sell a lot of wines to a lot of people and you couldn’t really—in another universe, you might not care about what I think about it. You could still do very, very well actually. I could do very well recommending investment caliber wine. Also, I conceive it to be, and it might not be, but what’s the point? Where is the longevity? You need to have one eye on five years, ten years, or fifteen years. We wouldn’t work as a business if that wasn’t the case.
Gary: I think it’s massively fascinating. Has it brought you into tasting more and more fine wine?
Adrian: Yes.
Gary: That’s a perk.
Adrian: Yes, absolutely. You have to do it and we had a lot of tasting ourselves back in London and we invite our clients to come to meet each other because that’s how they get to a sense of ways of collecting and levels of collecting. And, you got the guy there, he’s got cases of Aubrion ’98 and she purchased with about maybe 2,500 pounds, and you got a guy who’s got considerably more than that. So yeah, there is a lot to be said for bringing those people together.
Gary: That community is a lot of fun.
Adrian: Yeah. And wine of course, that’s what it’s all about.
Gary: No question. So let’s get into the wine since that’s what it’s all about. The Pousse D’or Corton Clos Du Roi 2006, 85 bones, 93 points Allen Meadows, the Burghound. If you don’t know who the Burghound is and you like burgundy, you’re making a massive mistake. Allen is—talk about somebody who probably had an impact. If I had to roll the dice and bet on somebody impacting the market, I believe that Mr. Meadows will impact the burgundy market over the next five, fifteen to twenty years quite a bit, and considering that burgundy will continue to gain momentum as a collectors item, I’m sure you’ve seen a lot of that.
Adrian: Of course. But it’s considered very much an expert’s market.
Gary: It is the most.
Adrian: Expert collector’s market.
Gary: It’s the market. This is something I’m very excited about trying ’06. It’s a very solid vintage. This wine is definitely too young. But at 85, a very attractive price point for a very attractive producer. You know, they make some of the more interesting wines in the world. So, let’s give it a sniffy sniff. What is your experience Pinot Noir and burgundy? Are you a fan or an anti-fan?
Adrian: I’m not an anti-fan. I know it’s getting fashionable to be an anti-fan.
Gary: Yeah, it really is. A big ass glass which is exciting. One the nose, you get a really ripe cherry component, very dark kind of black cherry flavor. You don’t get the stinky vibe. You don’t get that barnyard that a lot of people expect. But when you get to the core tone, you get this kind of flavor profile. You get a more subtle fruit a lot of times. It’s very young and vibrant vintage. There is a little floral component as well that I like quite a big, like a red flower thing. Let’s give it a whirl. What do you think about this wine? Remember, I could care less where you’re going with this.
Adrian: I appreciate that and that’s what it’s all about.
Gary: I mean, just rail it or love it.
Adrian: I do like it. I’m not a huge fan of it.
Gary: Is it too bitter on the back end for you?
Adrian: I think as you say it, probably, it’s slightly young.
Gary: It’s more than slightly young.
Adrian: Yeah. I’m not overcome either way. In a chapter of your book, you talked about all of the people who considered themselves eventually really experts in tasting wine. They all at one stage of their life still consider themselves to be, “I’m not sure. I’m not sure I could do this.” I’m probably less though.
Gary: I respect that. How long have you been doing this?
Adrian: Well, tasting wine, five or six years or something like that at a decent level. I still think, there is a lot I have to learn about tasting wine.
Gary: We all do. I mean, all the way up to the—I could promise you right now, we could talk about a category of wine whether it’s Greek, white wines or subtle obscure varietals from Italy or Portugal that even the great Jances and Robert Parker are still not in a place where they’re comfortable because it’s not what they consume often. I can imagine for you, Clarets is something you’re more comfortable than let’s —
Adrian: Yeah sure.
Gary: There are varietals that you’ve never even probably had yet.
Adrian: Absolutely. I mean, ironically, there is a lot of clarets and there are a lot of them around that we do have to our tasting. But personally, I’m a big fan of the fruitful shirazes coming from the valley.
Gary: Listen, my palate is moving back towards bigger fruits as well. Let’s break this down for them. I know we’re having fun. It’s really bitter on the back end. You get some of that green stem kind of thing going on so it’s a little disjointed, it’s extremely young, but you can’t deny the power. It’s kind of like the 11-year-old at 6-1 that plays in the little league world series, or you can’t deny that it’s going somewhere. Melody Udan, I don’t know if you caught this whole phenomenon. The little spunky 17-year-old from Georgia who caused a lot of ruckus at the US open, she got her butt beaten the other night, but clearly she’s on her way to win championships because she’s got a killer instinct. This wine, though awkward can occasionally hit the 300-foot home run even though she’s 11 years old. It’s going to strike out a lot. It’s just too young. It’s disjointed. It’s even showing more youth and more awkwardness and tightness than I even expected, I just recently did a bunch of 06’s that kind of were showing fairly well. This hasn’t been opened long enough and nor has it been decanted so we’re not going to give it a fair shot, but the elements are in place here. The fruit is very pure and focused. The structure on the mid palate is shocking, that transitioned fruit from the beginning upfront, kind of black cherry that I taste, then goes into that kind of green floral component is seamless even at this point, and that is very impressive for a wine like this. It’s got clearly 12, 15, 18 years of cellar ability to it. I think it shows a lot of interesting potential. Let me give it one more shot.
There’s definitely kind of almost a slight coco component. Also, I just feel a little of like on the back end now a sun dried tomato component a little bit.
Adrian: I love how you do that. It’s something that I experienced that tasting is a lot where someone says something and someone comes up with an idea, and I go, “Shock!”
Gary: Do you think it’s power of persuasion or do you think it’s just kind of it’s there—I don’t know. For me, it’s so obvious on what I’m tasting.
Adrian: But you’re experiencing that the tasting is huge, and we’ve all read about the extent of where you’ve gone to do that, pretty extreme.
Gary: I really wished those days were still around. I was tasting like 70 to 80 wines a day.
Adrian: Rocks and you know, all the rest of that.
Gary: Yeah. All that stuff. But then, when I was like 21—actually, it really started happening 21 or 26, and that wasn’t a period of time there. I was tasting a lot of wine.
Adrian: Developing this business and doing all of that.
Gary: Sure. I want to really understand. So, great wine, I would score it 91 points, but I’m going to score this wine? Sorry SS, I think it’s a wine I would love to see where it develops going forward and just really—one of the most tight, almost non-breakdownable wines, if that makes any sense which it doesn’t. You know, you just can’t really get there yet. The shield is too powerful. It’s kind of like a Star Wars reference to Deathstar. There is only a little opening that Luke was able to get through, that’s kind of what’s going on here, but a very profound wine indefinitely when you talk about collectors, Le Pua is definitely a producer that a lot of people get excited about.
Adrian: Maybe as this wine ages, the tractor beam will go down.
Gary: Yes, I think you’re right. Thank you so much for being on the show.
Adrian: No problem at all.
Gary: Is there anything you want to leave the nation with like thoughts.
Adrian: I was actually having a quick chat with Mott before you came in about.
Gary: Well I know, he’s a superstar.
Adrian: I’m starting to realize that. And, we’re talking about England and about famous British exports, and of course, the Beatles is one of the most famous ones. You know, Livingpool is right close to my heart because the football, the soccer that I follow. And of course, they just released the new remastered Beatles albums, all of them in stereos.
Gary: The Spice Girls would be another…
Adrian: I know. Huge export. Okay. Well, I’ll expand the questions lightly then. If you were to choose a Beatle to be a wine, which is John? Which is George? Which is Paul? Which is Ringo?
Gary: So you want them in the comment section. They’ll list them and say which wine is.
Adrian: Yeah. Maybe John is a revolutionary wine, maybe he’s—you know, who knows. You decide.
Gary: One of the better questions.
Adrian: Thank you Gary.
Gary: You with a little bit of me, we’re changing the wine world.
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