Bruce Northam: Although Magic Hat handcrafted lucky cat can spawn a nuclear buzz it has nothing to do with Vermont having the highest percentage of nuclear generated power in the nation, 74%. One result of this makes Vermont one of only two states without any coal-fired power plants.
In a comparable vein you get the sense that recycling was invented here, proved positive that progressive energy and true environmentalism can coexist. Allan Newman, Magic hat’s founder and parade leader carries the official title of conductor of cosmic symphonies.
He’s a quirky interesting guy, a surreal entrepreneur who describes himself as an unemployable insubordinate.
Allan Newman: We have a view about the world. We have a view about bringing fun to the business. We have a view about celebrating the world of beer. We have a thing about being a good neighbor in our community.
Bruce Northam: The Magic Hat brewery tours stands apart from other tours because it provides free samples and information super hallway with relics from the past, and the cardboard sign brought in by the a national hitchhiker pleading—“Going to Magic Hat Brewery Company, please help.”
Then we lit inside to save energy and create ambiance, you can enjoy limited release beers while theatrical tour guides won’t bore you.
Their new beat red beer, Wacko, redefines the classic summer cocktail.
Welcome to one of the worlds epicenter for craft beer. Inside the building is continuous energy efficiency expanding including free air refrigeration which cools beer naturally all winter long using nothing more than the air from the big natural freezer called Vermont.
Magic Hat currently brews three-year round beers and four seasonal and frequently one off limited release patches called “Odd Notions”. So it’s not just about maple syrup up here, but Vermont is the leading US producer.
Every now and then a business is emblematic of the community in which it thrives. Magic Hat’s current employment ad reveals their extraterrestrial 1960s spirit. “Do you have what it takes for beer?” that means people who will dance to their own drummer while grooving to the company’s own unique communal—it’s not just the beer, it’s a community.
Magic Hats influence on local culture inspires social causes including working closely with the music and art scene. It’s about maintaining an eternal fountain of youth.
Magic Hat is known in including thought provoking short phrases on the other side of the bottle caps and on their websites. The subject matter of this mini billboards range from humorous to insightful to nonsensical. There are even caps with a phone number that when called wins a drink of merchandise.
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