Lilidom garments are not only to create fashionable clothing for kids, but to make clothes that have a positive impact on environment and help families that are less fortunate.
Veronica Delfino: Hi! I am Veronica of watchmojo.com, and today we are looking at Fair trade clothing for kids.
Axelle Prézelin: Fair trade is a concept that was actually the - the first goal was to reduce the gap between the northern countries and the poorest, mostly in the south. It's different from plain charity, because we actually want to give them tools to be able to provide the proper education for their children in a decent healthcare system. We make fair trade when we pay a better price, the higher price.
For governments, I would say that we pay over 25-30% more. We have to build the longterm relationship with the producers overseas. We have to be transparent in the whole chain of production, from the cotton crop up to the manufacturing.
Veronica Delfino: Organic cotton is a lot less harmful for the environment and for the people. This is important to consider when you are dealing with the sensitive skin of the child.
Axelle Prézelin: The organic cotton is actually a lot less harmful for the people who grow it, to the one who wear it. When we want to grow organic certified cotton, a 120 pesticides are banned from it's growing. The organic certified cotton needs eco-friendly materials during all the transformation, from the cotton flower up to the fabric and the garment. It's way softer than the regular cotton. It doesn't shrink that much after wash, and the clothes actually stay longer the way they were when you bought them.
Veronica Delfino: If you are interested in helping out the environment, less fortunate families and buying fashionable clothing, you can order Lilidom garments online.
Axelle Prézelin: I would also recommend that they ask for a fair trade and organic cotton garments in their regular store where they shop for their kids. That would be a nice way for you to support Fair trade.
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