Features Vs. Benefits Video

Features Vs. Benefits

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4/28/08

By: MarketingReb

Marketing Rebel and Kick-Ass Copywriter

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How to videos/ Business videos/ Marketing videos

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Copywriting expert John Carlton explains the difference between a product's...

Copywriting expert John Carlton explains the difference between a product's features and benefits, and why you need to know the difference. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and

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4/28/08

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carlton copywriting entrepreneur Marketing salesmanship

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We may not know of the features and benefits. I will explain it very briefly because you may not know a feature is the half the weigh, the physical dimensions, the actual thingness of whatever it is you are selling. And even if it is information if it is e-book for example a feature would be a call that he has not hear, free telephone seminar that would be a thing. Benefits are what that thing does for your customer or your prospect. Nobody sells features. You are always selling benefits. I do not care what your product is if it is a seminar, if it is an e-book, if it is a regular book, if it is a big damn package full of stuff, if it is car, if it is nails. Those are the conduits for the benefit that he wants.

What is it that the old classy thing, you do not sell the drill, you sell the hole. I do not need a drill. I need a hole in my wall. If you can show me a different way than buying a new drill a magic way to get the whole in there. If I can go to set a home depot, I will go to fairy depot and I got little gnome that will come over and you know make a little hole. I will do that. But in our world drills are the best way to do that. Then what kind of drill, electric drill, a hand drill whatever.

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