So I’m sitting here searching my name through at, you know Twitter search like I always do and I find this post by Ryan Miller and it asks a great question, “Have I sold out?” And it’s is a great piece. He really is not being mean in anyway. He actually says that part of my brand equity in his opinion is that I’m very accessible to my community. I answer my emails as he goes into saying. I know you guys can not see this. As he goes into saying somewhere in here but here is where it gets complicated. I’ve argued that his fans are so passionate because in addition to putting out great content he is accessible. He interacts with his tribe on a regular basis. He answers emails, every email it appears to be true. I’ve received many responses from his inquiries, blah-blah-blah.
And it goes out to saying that, it is about like a band, getting bigger and then you don’t know. I guess I’m doing this video because once and for all, I want to squash the conversation. There is no thing as selling out or fain changing anybody, or money, or more eyeballs on them. Here’s what it is guys it is very simple. More eyeballs, more tension, it just accentuates. It doesn’t accentuates, it just exposes who you are, it exposes who you are.
So Ryan and anybody else wondering, yes, I’m scratching my brand. I’m doing obsessed. I’m doing different things. I had a great comment here from Rachel. She was the first person, she says, “When your primary business is selling at WineLibrary.com is a logical brand extension, court is a logical brand extension.
An interview shows around celeb obsessed ladies is not quite the progression for Gary Vaynerchuk so I think he runs the risk of not much selling out but extending his brand far outside his core competency. Also very cool but you know, I got to scratch my own itch. I want to do lots of things. But what I want to stay really stay focused on is this point. It’s more money, more problems, more tension only does one thing. It only shows everybody who you are. I promise you, if the whole world cares about what I have to say, all they are going find out is that my mom and dad did a phenomenal job.
See what happens is the world just gets to know you that much better because there is that many eyeballs looking at you. So, I challenge and promise the world to catch me on video tape, kicking a child or slamming a door on an old lady. It is not going to happen, you are who you are and your DNA defines you and your upbringing defines you and the more eyeballs on you is just the opportunity to show how true and real you are.
So Ryan, great point I agree. But I promise you, the people that become famous or infamous or what have you. They just get exposed, so the ones that are awesome to begin with, end up being awesome to a lot more people. And the ones that were jerk offs, just ends up being jerk offs. So that’s just the way it rolls.
Transcription by:
Scribe4you Transcription Services