Google Search Wiki and your Online Marketing Plans

Google Search Wiki and your Online Marketing Plans Kristin Turner: Hi! I’m Kristin Turner and I’m here with Oscar Pico. Oscar is the Senior Natural Search Specialist here at Apogee-Search and today he’s going to tell us about Google Search Wiki and how it can affect your online marketing plans. Oscar would you explain to us what Google Search Wiki is? Oscar Pico: Yeah definitely. Google Search Wiki was launched last November 2008 with the objective with personalized inside results and also it given the opportunity for old users on Google to share comments both negative and positive regarding the website, a company, a person or whatever is that what they’re looking for. Kristin Turner: What do you feel like for challenges or barriers will be for search engine marketing? Oscar Pico: Well definitely one of the barriers or one of the challenges the biggest challenge for an html person it will be to like gather tracking data. We know as of today is that rankings play a big role on the tracking data to see how much traffic is coming to your website and now with the personal said results this rankings will vary from person to person, user to user depending on what they’re looking for that definitely will be harder for us to gather these traffic data. Kristin Turner: What do you feel like the benefits will be for search engine marketing when using Google Search Wiki? Oscar Pico: Well one of the benefits that I see is that definitely since like more people, more websites are going to be like the coming over the service results and its opening a little bit more of competitiveness then SCM especially will be like helpful to guide a website to be like not only friendly for this search engines but also to be appealing for the target audience. So combining on page optimization and then of failed optimization along with their appealing to your target audience that’s definitely a good thing for this SCM specialist. Also one of the things is that for reputation management for example that kind of service if you’re getting negative comments now that they have the opportunity to share this comments then as an owner of a company and I get all these negative comments I will hire or I will need the guide of SCM specialist to push down those negative comments and those search results from the decrease. Kristin Turner: What opportunities do you perceive when using Google Search Wiki? Will marketing be more narrow and more targeted toward niche audiences? Oscar Pico: I definitely see any increasing competitiveness. I think that’s its going to open more opportunities to new commerce or new websites that are informational since there will be competing to websites that having done for a longer time that already have that from the search engines and now since like people are actually choosing for the new websites there are going to be more appealing to your target audience and in those cases then there going to be hanging that I continue to compete among those that are already having there for a long time. Kristin Turner: And do you foresee these Google search Wiki affecting Google rankings. Oscar Pico: Well as of today I went to last conference and West, one of the Google Engineers was taking about what we brought off that question and they specified and clarified that as of today that they are affecting their Google rankings but they never will be allowed that it could happen in the future. Kristin Turner: Right and we’ve talked about how is it affecting natural search? How do you foresee Google Search Wiki affecting paid search. Oscar Pico: Well as we saw last month we saw that there Google is trying to textile these technique or into their paid search and also to try to integrate into the paid search but as we note those are the advertising and they are paid so since money is involve I don’t know exactly— it will be very interesting to see how Google is going to try to implement these technique into the paid site without loosing clients or without loosing any site from them. Kristin Turner: Right and this is all been great information. What do you think online marketing should really focus on when accommodating for Google Search Wiki and their future marketing plans? Oscar Pico: Well definitely, one of the biggest things is to know your target out who are you appealing and who are you trying to get, who are you focusing on trying to like get to see your website and then also like expand your organization, offline and online. Try to do more channels like YouTube, like video optimization, like all of the optimization all these kinds of channels along with your on page of paid optimization and I’m appealing to your target links. Does not definitely things together you will like get the traffic that you want. Kristin Turner: Well great we appreciate your time and all the knowledge that you’ve shared with us Oscar and if you’re looking for anymore information on Google Search Wiki please visit us at Apogee- Search.com.