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Google’s own AdSense Tips an article by Richard Keir, Richard right teaches trains and consults on business and professional presentations and eCommerce related matters for more information in eCommerce building, visit www.building-eCommerce-websites.com.
Google is at least as interested as you are in having your ads perform well your site. And they have gone to some work to provide information you need to optimize your incense. You need to be ware that simply using their tips doesn’t guarantee successful adds and decent CTR or Click through Rate, you have to test. You have to try alternatives and see what really works best for you on your pages with your content and your visitors. Test, test and test some more tract your results, analyze them try variations.
First let's see if we can get an idea about location. Generally above the fold at the top center of your content below top navigation is the hottest location. Not immediately below which is good but not quite as a hot. In a left side bar to the immediate left of primary content or below the primary content are also good. Google suggest that in some cases such as articles the best location can be at the end of the article. To call Google, it's almost as if users finish reading and asked themselves what I can do next.
Well targeted relevant ads right there can provide the answer users tend to focus on contents and navigation and to a lesser extent on graphics. Positioning your add near this elements will often work well, if those adds are targeted to your visitors needs. The top three performers among Google and formats are the 336x280 large rectangles, the 300x250 inline rectangle and the 160x600 wide skyscrapers.
Google reports that wider formats tend to do better than the taller once, now we come to color. Conventional wisdom says that color which tends to blend into your content do better. Some go as far as to suggest that color which makes the ads look part of your content is best. Google suggest that you may find that colors that stand out from your content do better or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well but without testing you could be leaving a lot of money on the table.
Google allows you to have three add units and one link unit on your pages. To maximized monetization you should be including alternate add URL’s especially if you are putting multiple units on a page. The use of an ultimate URL also eliminates the possibility of being served PSAs or Public Service Announcements. It's your real-estate maximize your returns. Nothing here is a secret except for using the ultimate add URL of this information is available from Google’s optimization tips. If you are serious about doing whatever you can do to really optimize your AdSense returns there is really only one thing to do, test. Whether it's AdSense, Optense, copy, headlines anything with a measurable outcome that you can tract then the way to improve it is to test and keep on testing.
In article by Richard Keir, Richard writes, teaches and trains and consults on business a professional presentations and eCommerce related matters. For more information on eCommerce site and eCommerce cite building visit www.building-eCommerce-websites.com to view this and other helpful articles on search engine optimization internet marketing and development available both in audio and video format please www.site-reference.com.
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