The Inspiration behind Grey Goose La Poire
Female: So you have developed a new flavor of Grey Goose. What inspired you to—Why pear?
Dimi Lezinska: [Foreign language]
François Thibault: [Foreign language]
Dimi Lezinska: This is amazing where it especially came from. For François, it very simply came when François had a pear tart.
François Thibault: [Foreign language]
Dimi Lezinska: François and his pastry chef they have something in common.
Female: Wheat’s?
Dimi Lezinska: There you go; fantastic.
Female: I win!
Dimi Lezinska: Exactly; their both about the wheat. So François comes up in this pastry shop and he talks with his pastry chef and he says; “oh you know Gregory his doing very well; you know him for happy.” And the pastry chef goes; “oh well you know I have something very well; I have got lots of kinds in terms of breads and I’ve got some fruit tarts.” And they gave François a pear tart.
François Thibault: [Foreign language]
Dimi Lezinska: François one day had this first bite, it was like wow. You know, it’s a revelation because he gets all the natural expression of the pear tart as well as beyond the flavors of the pastry itself—the wheat. And this is a matter of fact; wow you know, I can very well associate or put in harmony between pear and wheat. You know? Because the pastry part of the wheat; remember François in it to Grey Goose.
François Thibault: [Foreign language]
Dimi Lezinska: François went back to his office and he started to do some research because what he wanted to do is to find a pear which is a 100% natural but the flavors are truly authentic when they express themselves. So here for the fruit to be rich in flavors and that one what we’ll put into Grey Goose—the expression or when you taste it you know, it’s just amazing
François Thibault: [Foreign language]
Dimi Lezinska: He realized that in France, we have a hundred of different types of pears. So just in the North of Cognac, that is about 300 km. France was selected. If on the region, which has a lot of different types of pears and this selected one in particular which was called the fruit of the kings because our King Louis XIV, our son King. The pear was his favorite fruit.
Female: I did not know that.
Dimi Lezinska: There you go. So that’s a very, very unusual pear. So this is the unusual pear of France was selected.
François Thibault: [Foreign language]
Dinmi Lezinska: I’m sure just by looking at it; you just want to try that right?
Female: Yeah; the tart, the pear, and the beverage altogether.
Dimi Lezinska: When you try that type of pear, when you eat it, first of all you just want it juicy, and what you are looking for is it is strong ability to express itself. The taste was round. And you are just very happy with type of pear. There you go. Wait till you try this. For me when you have the pear what’s really important is the whole process of putting the bottle. So here what’s very important as François is saying is you know, since the pear now is very rich it’s about extracting the flavors from the pear as well as capturing them. It’s very meticulous; you do not want to damage the aromas of the pear because your end result will be affected. So it’s a very, very meticulous process to eventually have the pear in which is added to the Grey Goose; the beverage is added to Grey Goose to deliver just an amazing flavor.
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