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Male 1: How do find that when costumers are not happy with you? How do find that when prospects we build by when you knew they we’re all slam dunk and they walk and said I’m going with brand x. Do we know why? What’s the most common reason that they give us? Male 2: Price. Male 1: Price, right it cost too much. Can we argue with that? No, because we feel like defeated. If you said it cost too much no matter what I tell you, you think I think it cost too much. Wrong. Don’t do that, okay we’ll share you some things. Employ as if we don’t know those things. And if we don’t know that our competition says that the owner of our company is the plunderer. Then he is playing with the wrong kinds of money books and all those kinds of things. That we see drinking at the casino, those are things we need to know. Or otherwise we wonder why we don’t get the sale. People’s opinion can hurt your business. How about your competitor do you have a competitor? Male2: Plenty of them. Male 1: Let them have them pick one the biggest one. The one that hurts you most and want to take the sales you wish you had. Do you know one thing that they are not very good at? Male 2: Some of their experience. Male1: Some of their experience you think that? That’s your opinion, have you ever asked any of their costumers that they would agree. Male 2: I think the prize, they don’t worry about it. Male 1: No don’t get ahead of me here, I’m old. I got to get top things straight and simple here. Experience you think they have weaker experience than you? Male 2: Yup. Male 1: Not as much quality or whatever. You say there are costumers that if I ask ten of t hem would tell me that. Or would they say no, ours is more. Male 2: Makes percentage of they would. Male 1: They key point that most of us don’t really know what our competitors this is hard and why is that. Well I probably couldn’t beat it anyway or you probably matter anyway. And not I can do about it, wrong. If the costumers then you’re not getting they’re getting it feel likes there’s a weakness why don’t we hit that weakness. Why not take business from them, is there has been occasion Eric when you wanted to think back. Especially when you got married where you felt like to have a little powwow and make a point with your significant other to change your ways. Is that in your mind, you had that thought maybe and so you called for the meeting and you say, what is your wife’s name? Male2: Sharon Male1: Sharon is that Sharon I just like to have a little conversation with you and so can we sit at the kitchen table there for a few minutes. And you sit down and Sharon says, Eric I’m so glad you called this meeting here I have a few things I want to like your dirty underwear and the dishes in there. And of course Eric we know what he did. Shut up Sharon I call this meeting and I have, it’s me that’s asking you to change. If you didn’t want to eat dinner and I ask what he did. More likely did the rest of us did. Yes dear, and listen why is that is called confrontation? Feel don’t think it works in life? Let me ask you young man right here, young man Neil. Let’s just pretend for a moment and tell me if I’m building a story that doesn’t fit. But I’m just suspecting that there’s been an occasion that you have shop but a particular retail or let’s say you’re done business with a particular service provider. And you have stuck with them for years. Are you young enough you may not have to many young all ears here? But is that possible that you really feel loyal to somebody? Neil: Sure. Male1: Okay so you do. Now let’s say hypothetically again but maybe realistically have you had a chance to go into that establishment and do business with them and you’re treated pretty poorly. New clerk, maybe they just don’t give the attention, you just feel like they’re step min all over me. Neil: That’s possible? Male1: Now you have two choices here. Kind of like Eric, what is I’m going to assume that you’ve grab that clerk by the throat and drag him to the owner and say fire this person because I’m treated poorly. Or you turn your head slightly and bend it down and walk out saying I will never shop here again. Is that possible? Neil: Possible. Male1: Same thing confrontation.