This is the largest transit in I haven in Ventura county. If you noticed, there is not a bus to be seen any where. Now, I am not pulling a stunt. This is not the fluke occurrence. Today happens to be a public holiday. There is not a bus to be seen any where. The entire system has shut down.
Now, I looked at this as part of an educational process. If we are trying to teach people to use public transit, we are delivering the wrong message. Let us take the people who are the lowest on the economic totem pole, the most transit dependent people around. What message are we teaching them? We are teaching them that you cannot depend on public transit. They got to find some way to buy a car in order to get around.
Let me fill you in on how advertising works. Companies spend millions of dollars in order to get you to make that momentary decision to show to choose their product over somebody else’s. That one time sample is all they hope for. If their product is not every thing they said it would be they know they will loose you forever.
I love the irreverent commercial this company puts on the air. The current promotion is giving a way free food but not to me. I still have a memory from thirty years ago and I have not been back since. What if the odds I get sick twice?
Let us relate that concept back to public transportation. Each time somebody gets tempt to use public transit consider that a sample. Each time public transit fails to meet their needs it is not just we lose them for that one day, that failure sticks on their mind and they may not come back, possibly forever. Days like today with no buses to be seen will be considered catastrophic failures.
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