Ivy Hartman: One of the highlights of the 2008 specialty equipment market association show in Las Vegas is the first ever-live cooking show featuring not just one or two celebrities but three big names from all different arenas.
Lori DenBeste: Guys a big car lover as well, we go back a little bit with diocese from our home town so we have a little bit of history with them. And when we saw him on diners driving dyes, he was driving a car and we told him “Do you need to come over in the warehouse and you need to see a cobra”. He came over and fell in-love with the cobra and we built one for him and he put in the show and we’ve just been elaborating together ever since and Carol’s a big fan of dyes and Carol loves to cook so we brought them together here at SEMA.
Ivy Hartman: Hundreds of people gathered around not only to witness SEMA history in the making but to be a part of the show.
Lori DenBeste: Well we are very small we have a facility up in Northern California; if you went to California, we have a show room there. My son Adam he runs the Desi Motor Sports for us and then we have a couple of people on staff that helped with the parts and service and that type of—we keep it very small, very friendly. We want to see all of our costumers, we want to talk to them, our costumers after they buy products they come back in, we have a lounge they like to sit there and they like to talk. They come in and they visit with us.
Ivy Hartman: I heard you, off the record earlier and say “Oh, my gosh, I'm marketing to the wrong crow, so I would let you elaborate on that.
Male: Well to me the auto parts modification markets, it’s kind of the younger industry in general and so using this beautiful young models but I'm bailing in the comparison for attraction to compare to guys today.
Ivy Hartman: What’s the draw with guy and a car?
Male: Guy and cars, actually we just got married six months ago, we watched the food network now, so I guess were getting old and we saw it in the gate, found to stop in.
Ivy Hartman: Even a celebrity like Guy Fieri, who host two original shows on the Food Network and is currently starring in a series of T.G.I Friday’s commercial knows a lot about being a small business owner.
Guy Fieri: I have five restaurants up in Northern California, three year Coach Johnny Galac should do a contact wasabi’s in—so I'm a small business owner.
Ivy Hartman: What’s the correlation of Guy Fieri and automobiles?
Guy Fieri: Oh, I'm a hot rod junky. You know I just got this at my Show Me Cobra and they brought down here to the show. So there’s nothing better if you're a hot ride junky that your car brought down here with Carol and Shelby. You know Ken Stabler was here the investing motor sports and what's the correlation? Well I think that food is the common denominator of all people and I think hot rod take of very close second.
Ivy Hartman: This part of the SEMA show sums up the overall altitude with small business owners. They love what they do and they have fun doing it.
Guy Fieri: I am Ivy Hartman with a small business television and we’re live at the SEMA show, go ahead.
Ivy Hartman: And I'm Guy Fieri I'm going to be cooking up something really special for you, so you want to stick around to see what's hot at SEMA.
Guy Fieri: That was good, that’s just good you might be good in running the system.
Ivy Hartman: I thought about spiking the hands but I didn’t have the product.
Guy Fieri: Yeah, you have good hair though.
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