The first time I heard the term web 2.0, I kind to laugh because I have been using the internet for almost 20 years, and I do not remember ever hearing the word web 1.0 so where do web 2.0 come from. But as I kind of look at and realize that it was describing something a lot more significant than a mere version change that you would expect to see when going from one version of the Windows operating system to the next, or one version of your iPhone to the next. These are kind of incremental changes. And do not really represent that much about other big link. But what is actually meant by this whole mergence of what is being called the web 2.0 is actually a pretty big deal.
And to understand it you can have to compare it to what people considered why web 1.0 to mean. And in the world of the web one, you had a lot of very static HTML play list. There was very little dynamic content on the internet. And web commerce was kind of a hitter missed deal. I remember the first Christmas where commerce from the internet ordering are starting to be really paid attention to by retail outlets, and other media outlets, and economist. They are really tying to pay attention to business being done in the internet. And the biggest fear was that you would order something and it would never arrive.
In some case is your credit card number did not get charged at all, and I was lucky if that was the case. Another case is you get charged but you had never received any products. And it was not because of in most cases, it actually was not because of fraud. It was because these companies just could not manage their systems. I remember a major toy company that has stores all over United States and they were selling Ferbies because they were pretty popular that Christmas, and they were trying to sell them online.
Now here is a story that has a major distribution chain. They can tell you through the computer system what every single store in United States is carrying. And when they run out of Ferbies from their online warehouse which they just treated as independent store, you think that would occur to them to like start fact in stores that still has ferbies in stock, maybe in world location or whatever and say “hey! Ship this ferbie to this location” and will give you small credit for, well it never occurred to them to do that sort of thing and they did not have the ability to manage that. So the database is one sophisticated whether or not you got the product shipped. Well this is one kind – and another thing is that how internet comers work with really something that is dictated to you by the stores.
All these big guys, Amazon and who ever else, Wal-Mart. Whoever is participating. They are pretty much the guys who are telling you how it works. You did not have much of a choice.
So web1.0 was, calling that 1.0 is being really generous because it was just completely the wild west, and whether it not worked, was really just one kind of those issues raise and plant or trees or that kind of stuff.
So compared to that, what is web2.0? Well today when you order something online, you expect that credit card to be charged, you expect to be told exactly what the statement is going to say when it is charged. You do not expect to for example, hear about what the shipping charges are after you see your credit card statement. All of these things, you expect that this stuff is going to work.
eCommerce is a done deal. Nobody believes that this is something that is kind of in the work. It is a certainty. That is how we perceive it. Your products are expected to be shipped. Did you know that online delivery or your product being shipped to you as the order is being processed or whatever, all these things, you expect that stuff to happen. You expect you will receive a tracking notice from UPS or Fed-Ex, or the Post Office and you expect to be able to click on that in your email notification and find out exactly when these products are being delivered.
So all of these different little things that kind of add up to commerce and doing business online, these are thin
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