(Christmas Music Playing)
Hello there, I am Kyle Tenner, Director of Yuletide Messaging here in Dunk and Shannon.
As you may already know, we are going to be close between Christmas and New Years which mainly do you wondering, what am I going to do if I need to get an Ad done?
Well, fear not.
We put together a helpful guide to get you well on your way to creating your very own Ad. It is tried and through the wisdom that will for any business. Whether you sell beer or clothes, or even if you are at .com and do not sell anything at all.
Come on, I will show you.
(Christmas Music Playing)
The first you will need is a Concept.
Now, a lot of “creatives” will tell you that your idea should be new and fresh.
(Laughing)
That is just the rifer talking. Stick with the classics.
For example, a good old testimonial; nothing loose potential costumers like tales of past success. Or consider an endorsement from a professional athlete. Or do what the pros do and go to the stock books.
These hallowed volumes; they are veridable treasure trove of some of the most memorable visual concepts available.
Let us go with this business metaphor, powerful is not it?
Well, now that we have a concept, we need a Headline.
A Headline is your chance to get the costumer thinking about your product. So, it should be hard hitting. Not provoking.
The next step is Body Copy.
There is an old myth in Advertising that now body leaves copy, and it is true!
Still, for that rare consumer, willing to risk his eyesight on some art director’s 5-point type, remember this guidance.
Seraph equals sales.
If they cannot read it, they would not buy it.
More buzz words, more better!
Deliverables, action items, it does not have to be part of the English language to be part of your body copy. Do not just say it, exclaim it.
Exclamation point show how excited you are to be in business. And try some of those up-side-down Spanish once for added zest.
(Spanish Guitar Sound)
Our little edge shaping up, but who is it for?
Without your Logo, anyone could claim this gem.
Whoop! There we are, right on the bottom right hand corner, where Logo should be.
(Whoop!)
Super size it for extra branding.
Well, I like it!
And you like it!
But will the hippies? Let us add some diversity.
(Whoop Sounds)
Now, that is affirmative action.
Is that someone sharpening a gold pencil? Not to difficult is it?
And remember, if all wells spoils, consider a Mascot.
Sing Carrot boy?
(Carrot Boy Singing)
We hope this guy did a world of ad making is being helpful.
From all of your friends here at Dunk and Shannon, Merry Christmas.
Happy Hanaka. Joyous Quanza and a very Happy New Year.
(Carrot Boy Continues Singing)
Louder,
(Carrot Boy Loud Singing)
That is nice!
(Music Playing)
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