How to Avoid Dead-End Computer Repair Employment
Hi there, it’s Joshua Feinberg from Computer RepairEmployment.com. And I’m here to talk with you today about why Computer Repair Employment just ain’t what it used to be. These are 4 tips to help you say goodbye forever to thankless, revolving door, dead-end computer repair employment, because if you want steady computer repair employment you need to understand that the game has changed in a big, big time way. Let’s face it, computer repair employment just ain’t what it used to be. This isn’t 1999 or even 1989 or 1985, and unless you have access to Morty McFly’s Delorian Time Machine from Back to the Future and its cultural icon, the flux capacitor. Remember the flux capacitor? Look, it’s time to face the harsh reality. Do not put your career in the hands of someone else. You need to take control of your own future and what’s one of the best ways to do this? Take your hard earned computer repair skills, your great technical troubleshooting skills and you people skill and training skills and build your own computer repair business around the needs of local small business clients. Because unless you’re really ready to go head to head with computer repair giants, you need to build relationships for clients, that will need you for ongoing computer repair services and all of their related IT needs. This means you really have to get to the heart of their biggest business problems that IT needs. So if you wanna build a strong enough business, see you never ever have to worry about computer repair employment ever again. Consider the following 4 tips that help you learn about your clients’ true IT needs. First and foremost, you need to ask your computer repair clients about their top 3 business and IT problems. You know that’s one of the biggest differentiators that separates a plain ordinary repair technician from someone that’s more like an outsourced virtual IT manager and outsourced virtual CIO. Believe me, that’s like the difference between the 25 or 50 dollar an hour repair technician and then be the IT professional that’s able to command a 100 dollars an hour or more. And when you first meet with prospects you need to get them talking about their top 3 business and IT problems. And you might learn that the problems are that your prospects have are really not the ones that you can solve, in other words, you may not necessarily be the best resource person to work with that particular prospect but you wanna know that sooner rather than later and you’ll know immediately you’re barking at the wrong tree and need to move on to better opportunities. This is basically like lead qualification 101, but you know the key is you gotta get your prospects talking about what their biggest business problems are and what their biggest IT problems are. Second, you wanna ask your prospective clients about their preferences. You need to get your prospect talking about what they like and dislike about how they’ve gotten computer repair in the past. This process can give you a lot of clues about what they are seeking rather than what you’d like them to be seeking. That’s very, very important. All too often, IT people, you know, they go and they get their skills and they have this idea in their mind that what everyone needs, well the reality is you don’t know what your prospects need until you ask them. So remember, most non-technical small business owners and managers have very, very little experience in hiring computer repair people. So you really need to take charge of the discussion if want it to be a productive dialogue. Make sure you ask them what they like and dislike about how they’ve gotten computer repair services in the past. Third, find out if there is an emergency. When you talk to prospects, you also need to make sure you find out if they have a current emergency or pending emergency that needs to be addressed in the next, say 24 or 48 or 72 hours. Or you also wanna know if they’re just looking for something like a technology assessment or IT auditor, site survey. But you have to find out at this first meeting, you need to know what’s driving the urgency for why they called you in the first place. And fourth, bring your prospects to the next step. You need your pros-, move your prospects, you non-paying prospects to become paying customers and clients. And in order to do this you need to make sure that you don’t let them pick your brains forever. At the first meeting, you should have an idea that gee, you know, even if they’re qualified, we’re gonna take 45 minutes an hour or maybe hour and quarter, hour and a half at the absolute most to make sure that we’re on the same page, to see that, you know, whether there’s a productive dialogue in it, you know, obviously if they’re home user and it’s a 200 dollar one shot deal customer, you shouldn’t be investing even that amount of pre sales time, but let’s assumed that they’re qualified to be a long term client, we could potentially spend 5000 or 10,000 dollars a year in an ongoing computer repair services with you and your company for a long time to come. Look, those are the kind, you gotta ask those qualifying questions, otherwise you’ll never gonna know, and the goal is you wanna get them to write a check to your company sooner rather than later so you can make the most of each prospect and not just be there to provide unlimited free advice. And if you don’t take charge, it’s almost like you're doing pro-bono computer repair employment, so make sure you have something ready to offer prospects that allows them to get started with you right away in a relatively low risk setting for both parties, like an inexpensive fix price technology assessment or something like that. And that’s what a proving ground project is all about, if you really want, be prepared, and if you really wanna be prepared for that meeting, you wanna make sure that you bring your blank form, your agreements with you, so that they’re ready to sign on for that initial proving ground project at that first meeting. Of course, by all means, keep it so simple that it can be explained on a single piece of paper. You know, in this short video, we’ve talked about four tips to help you build a profitable and sustainable computer repair business around the unique needs of local small business clients so you never, never, never have to go hunting around again for dead end, thankless, revolving door computer repair employment. To learn more about how you can get the best steady high paying clients in your area on to your client list, go sigh up for your proven computer repair employment tips now at computerrepairemployment.com. Again, the URL is computerrepairemployment.com. This has been Joshua Feinberg for computerrepairemployment.com. Thanks so much for tuning in today, we certainly appreciate your time and interest and look forward to connecting up with you again real soon. Take care now.