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How to Avoid Misleading Direct Mailers
We’ll see what kind of Mojo we got today; we’ve got bad mojo today. I hate this kind of mailers because they scare people in the opening and then they scare people in the buying what’s inside. Looks official doesn’t it import and PCI compliance service department 2009 numbers here kind of looks like a Federal income tax form and the inside final notice you must comply failure to do so. A lot of numbers small type was, notice is violations code numbers very misleading copy.
Essentially what this company wants me to do is to buy an overpriced fair labor standards poster from them one that may stay in Federal government offices are happy to give me for free although it doesn’t state that here. Truth and advertising bad module is more I like it. Now here’s another one from yellow pages. Well not really yellow pages there is no such company. It’s actually bright pages whoever they are and this is one of those insidious looks like an invoice fishing scheme mailers.
Review of company info see if my info is right list to showing may change and sign my name and send it in so it’s all good right? No it isn’t no good, you sign and return this card and according to the fine and print bright pages will invoice me $77.00 billed quarterly for my listing to appear in their website. What’s sad is you can go to their website and see the poor guys who fell for this program and here is one more I love this and it appears to be from Volkswagen, Volvo, Toyota, it is a great warning message across the front, warning $5,000.00 fine, five years imprisonment, for 80% interfering or obstructing with delivery of this letter.
Well that sounds official doesn’t it. That’s because it is official but what they’re not telling you is this warning applies to anything you said in the mail. Even the card you sent to your dear sweet old mother on the birthday. Now that they’ve scared us let’s look inside.
A final notice my factory warranty is expired or about to expire but I can call them, I can request one of several warranty extensions at 0% interest, what a relief. Now what a misleading pilot or rubbish, people who sent this kinds of things out if we put out in this one for a couple of nights.
Now don’t get me wrong I love creative marketing ideas and good module that will bush your business but I do not like misleading advertising. Hey this stuff is bad module and if you use it, it’s going to come back to hunt you. I guarantee it. I’m Doc Yankee and this Marketing Mojo.
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