Hi there, it’s Joshua Feinberg from BecomeaSoftwareReseller.com, and I'm here to talk to with you today about how to become a software reseller that’s more than just a box-pusher. How to become a software reseller that’s more than just a box-pusher
These are three tips to help you become a software reseller that’s actually—drum roll pleased, profitable, very, very important. So many people become a software reseller, they just become a commodity broker or a box-pusher. We want to make sure that when you decide to become a software reseller, you do it without coming to office a box-pusher or commodity broker because many decide on software reselling that will be part of the services they provide but they make a mistake of focusing on just the products they sell and all their marketing materials. And the truth is if you do this, you will just become an interchangeable commodity to your small business clients and you’ll attract customers looking for dirt, cheap prices and not real solutions to their technology problems.
Your best bet if you want to become a software reseller for small businesses and you want to actually do it profitability is, to make sure that your marketing materials and your business as a whole is focusing in on providing sophisticated end to end solutions and not just a boxes of software. The software licences that you sell. The best small business prospects and client will actually usually want your company to be the end-to-end single point of accountability for anything and everything having to do with the right needs, almost like an insurance policy for their technology assets. This means that to provide long term services, you want to focus on long term relationships and long term solutions, not just short term fixes and that single one shot deal software sales. So these are three tips that can help you become a software reseller that is actually profitable.
First, play up the value of your consulting services. To build real client relationships with steady service revenue, make sure that small business owners have a way to get one stop IT support solutions from your company. Simple software sales will not accomplish these goals. Even if you want to make software reselling a part of your business plan, you need to play up the value of your company’s consulting services and make sure that you’re focusing on important issues like they data protection, security, training customization and long term maintenance and support when you are reselling software. So first and foremost, play up the value of your consultant services.
Second, help clients secure and protect their data. If you want to become a software reseller for small businesses, be sure to make sure that you include security and data protection, bullet points in your sales presentations. You may find that some of your prospects are using flimsy period, a period networks and this certainly isn’t going to fly if you’re looking to build dependable, secure, reliable solutions for your clients. So make sure to educate prospects on the inherent period lamentations, like share level access control, lack of granular access levels and no meaningful audit trail.
Third, stop using software reselling as your loss leader. If you want to profitably become a software reseller, focus on selling fully integrated IT solutions and not just being a box-pushing commodity broker software reseller. Remember, you only have one chance to make a positive professional first impression on your new customers, your new clients, your new prospects, and of course if perceive your company to be nothing more than just a clarified box-pusher. It’s very tough to overcome that limiting perception, so rather than using software reselling as your lost leader, consider focusing your marketing activities on the problems that you sold for your clients as a software solution provider.
In this short video, we’ve looked at 3 tips to help you become a software reseller without just becoming a product-pusher, a box-pusher or a commodity broker.
To learn more about how you can get the best study high paying clients in your area onto your client list, go sign up for proven tips on how to become a software reseller now at BecomeaSoftwareReseller.com. Again, the URL is BecomeaSoftwareReseller.com.
This had been Joshua Feinberg for BecomeaSoftwareReseller.com. Thanks for tuning in today and we look forward to connecting up with you again real soon. Take care now!
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