This is an excerpt from Small Business School, the series on PDS.
Hi I’m Hattie Bryant and this is Small Business School. The USA is a beacon of creative people around the world. This country is a place to actualize dreams and this television show is about people who are doing it.
Today, you’ll meet men who are building a change of surfer food joints, Wahoo’s Fish Taco. They came to our attention because they won lots of award. They’re ROY per square foot is off the charts and they tirelessly give to their community. They’re part of the boarding tribe and this story begins because in 1988 three brothers’ new comers to the USA agreed there was no place for surfers to meet and eat like the places they love in Baja.
Winglam, Edley and Minglee don’t look like entrepreneurs, but they are. Their operation one whose fish taco has over 700 employees in 43 stores, you’ll find them California, Colorado, Texas and Hawaii and some like this location in Mahoya are owned by franchisees.
Their initial idea was to start a simple business they could run and make a living while surfing between shifts. They targeted their own boarding tribes surfers, snow boarders, skate boarders and have it expanded to all extreme sports enthusiasts. It worked.
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