Hi and welcome back to Tuesday’s Tips in Online Marketing. I’m Li Evans of Key Relevance and Search Marketing Gurus. I’m back today with three tips in blogging and how you can actually build up your community around your blog and the discussions that are happening there.
So, let’s take a look at the first step which is very specific to wordpress blog. It’s using the plug-in called comment luv and that’s l-u-v, comment luv. So, if you’re searching for it, go to the wordpress site, wordpress.org and look up comment luv. This plug-in, what it allows to happen is when people comment on your blog and then leave a URL that is a blog.
It will go out and fetch the latest post from that blog and post it with the actual comment that the person is leaving on your blog. This shows a little bit of genuineness back to other people’s blogs and gives a little bit of luv, link luv back to the people who are actually having a discussion on your blog.
And don’t worry too much about the spam, if you’ve got the kismet plug-in, this does kind of help out here, but you might want to still moderate what’s going on and make sure that the blogs that are coming in are kind of within the realm of what you want to be showing in those comments.
So, the next thing that we want to look at, the next tip is don’t use the word subscribe. People might think this is a little bit odd why I don’t want to use the word subscribe. Well, go to your mother of your grandmother and say, “If I want you to subscribe to my blog, do you think you have to pay?” And tell it, nine times out of ten, they’re going to say, “Yes, if I have to pay for Time magazine, I don’t have to pay for your blog.”
So, with the word subscription, it does, you know, some kind of payment. But even though we understand that subscriptions are free, people from the outside of this industry or online marketing or social media, they don’t understand that subscription is free. So, you want to make sure you’re using some other type of verbiage like grab our fee, get our update for free. Those things relate a little bit more to the general audience that find your blog through regular searching in keyword queries.
So, with that in mind, we want to go to tip number three which is put up but what is RSS page. What is our RSS page? Or what is RSS Feeds? This will help people who are coming to your blog who have no idea that they’re landing on a blog understand what RSS is. They have no clue that RSS is really real simple syndication. And they’ll even know what that means, so if you put this page up, it will help them to understand what is RSS. And now, they can get your new fresh information each and every time that you post it.
So, those are your three tips to help around blogging and building trinity around your blog. I am Li Evans of Key Relevance and Search Marketing Gurus. As always, you could find a transcript of this video at searchmarketinggurus.com. We’ll see you next time.
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