Hi, this is John Sanchez also known as Web Deb Master and I’m bringing this show to you today to talk about your website and this show is brought to you by system innovations and also PCaddicts.com which I’m a proud member of.
Today we’re going to talk about c apple website and you know people are going through your website but you have no idea how many people are coming, what pages they’re looking at and a lot of times you can get that information from your web hosting provider. And depending on the logging software that they use, some of them use Web Tram, some use log analyzer, there’s a whole myriad of different log tools out there but I found one that I really, really like and I’m also a web hosting provider and I use—I’ve been using in the past one of the log analyzer which is really, really quick but I have shined out and had to lean towards Google analytics.
Google analytics is an awesome tool, its free and you can put the script in any website and you can go on line and view your websites statistics and I’m just going to run you through a brief tutorial on some of the things they have in it. So I’m going to switch now over to my screen and basically you’re going to go through Google.com/analytics and then you’ll be prompted to sign in, you have to have a Gmail account. So I’m going to sign in and its going to show you a list of all the sites that you are currently monitoring. I want to go to this site called the biggiveback.com, it was a website that just really quick website that we did for a radio personality. Jay Delay here at Charlotte because they were gathering food and clothes before Christmas so they can take it to the women’s shelter and the men shelters and so they have food and clothes.
It was really a great cause and they had tremendous turn out, so one of the options here, I’m just going to go back because this was during the Christmas season. I’m just going to go back and set my date during the holiday season so we can view some statistics and what you’ll see here is over on the left they’ll give you the dashboard and I can click on visitors here. We’ll let me go back to the dashboard. The dashboard is really, really nice because this gives you a quick snapshot of some of the key statistics. Like they had two hundred visits in that time frame, they had 676 pages and the people averaged on three pages per visit. And there’s your bounce time, your average time on site and percentage of new visits and you can see they peaked on the 18th of December and they were really promoting it hard on the radio station and a lot of people went to the site. But now I can drill down further and get more information about each day. I can come into view how many visitors came, so 49 visitors came on December the 18th and I can just keep reading this statistics by day of how many people came and we can see up here in average 11.76 visits a day.
One of the really, really neat thing that I like is pages, on page views. Sorry, browser keeps on doing this. If you click on browsers, what it will do is it will show you who came to your site and what browser they were using, so out of the 200 visitors 170 of them are using internet explorer, 24 were using Firefox, four were using Safari and then one in one were using Mozilla in Netscape and they had a graphical representation of that as well. So its very interesting to see you know who’s coming into the site and what browsers they’re using.
Another very nice—you know they’ll tell you the operating system that the people were running, most of them are running—186 of them are running Windows, 13 of them are running Mac and 1 one was running SNOS. So there’s a lot of different options and you can just go down into them and view those stats, another interesting statistic here is—just bear with me here. Traffic sources, if you want to see how people are getting to your site, whether they are coming directly to your site by typing in your URL by www.thebiggiveback.com or whether they are coming from search engines, you can look right here and you’ll be able to see. Some of the quick referring sites and I can come down here and see that a TV station had a link to the site, another website did, I had a link from my website and there are some other ones that came from that looks like from e mail.
So you can see where those referral sites are coming from, also you can see if anybody was typing in what the big give back or whatever in search engines and you can see how many search engines actually sent people to your website. This is huge, because you want to be able to know how people are getting to your site and you can tweak your keywords and see you know how people are coming to your site, what are the key words to find you on Google and Yahoo. So there’s a tremendous amount of things here that you can view from a fans perspective. This one is really, really nice, this one will tell you—so I have my page views but this will me how many people went to what pages, so to the home page I had 231 people. Then I had 89 people go to the events page, 80 people go to the ways to get page, 78 go to the about us and 69 go to contact us. So this is really important because it can help you understand where people are coming in to your site, where are they leaving and it also tells you the duration that they’re staying on those pages.
So if you have a compelling page that you want people to go to and you’re not getting them to get to that page, you may need to put it in a different place, have it on the map bar. Just come up with some creative ways so people can get to that page that you want them to see and this will help you determine what pages are people mostly going to. So this is just a really brief overview, they have some tutorials out there that you can view, it was really, really simple to add a website to Google Analytics and I’ll show you that right now. The way its done is you just come down here and click on add a website profile and then you type in your URL name and then you would hit continue on PCX because I know that’s Christy is going to do this as possibly, so I will do another one.
Then I’m going to click on continue and what it does is it basically give you some script, right down here that you just need to include in the head tag of your web pages that you want to track. Once you put that script in you can always come back here to Google analytics, sign in and you’ll be able to see all your stats. One thing that’s important to know is they have the legacy tracking code which uses urchin.js and the new tracking code. If this is a brand new site that you put into Google analytics, make sure you use the new tracking code because you’ll be adding more features to it, so basically you just copy and paste this text in your head tag and your HTML page and then you will be able to have the power at your hands to view whose coming to your site and what you’re doing.
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